Baller Mixed Reality and SFT Partner to Revolutionize MMA Fan Experience

In a significant development for the world of mixed martial arts (MMA), Baller Mixed Reality, a subsidiary of Strong Interactive, has announced a partnership with Standout Fighting Tournament (SFT), Brazil’s largest MMA league. This collaboration, set to launch in July 2024, promises to revolutionize fan engagement in combat sports through the integration of cutting-edge Web 3 technologies.

SFT, which enjoys popularity across Latin America and has a growing viewership in India, Russia, and other countries, will work with Baller Mixed Reality to implement three key innovations. First, the partnership will introduce immersive mixed reality content for both in-arena and at-home viewers, creating a more engaging experience that incorporates sponsor brands seamlessly into the action.

Second, the collaboration will bring tokenized collectibles to MMA fans through the introduction of Mixed Reality Tokens (XRTs). These limited-edition digital assets, authenticated on the blockchain, will offer collectors unique opportunities to unlock exclusive real-world experiences, fostering long-term fan loyalty and engagement.

Third, the partnership will leverage AI-powered data collection tools to enhance the viewing experience and create new opportunities for international sports betting, capitalizing on recent legislation in Brazil that has legalized such activities.

Jonathan Herman, CEO of Strong Interactive, expressed enthusiasm about the partnership, stating, ‘This collaboration underscores our commitment to pushing the boundaries of fan engagement through innovative Web 3 solutions. Together, we will transform how fans interact with their favorite sports and athletes.’

SFT’s President, David Hudson, echoed this sentiment, highlighting the alignment between the new technologies and SFT’s vision of offering engaging matches with experienced fighters. ‘Partnering with Baller Mixed Reality allows us to bring unique and innovative experiences to our fans and MMA enthusiasts,’ Hudson said.

The impact of this partnership extends beyond the immediate fan experience. By integrating mixed reality, blockchain technology, and artificial intelligence into live sports events, Baller Mixed Reality and SFT are setting a new standard for fan engagement in the sports industry. This could potentially influence how other sports leagues and entertainment companies approach fan interaction and content delivery in the future.

Furthermore, the introduction of tokenized collectibles and AI-enhanced match data opens up new revenue streams and marketing opportunities for both the league and its sponsors. As sports betting becomes increasingly legalized and regulated worldwide, the enhanced data capabilities could position SFT as a leader in this emerging market.

The global reach of this partnership is particularly noteworthy. With SFT’s growing international audience and Baller Mixed Reality’s expertise in Web 3 technologies, this collaboration has the potential to accelerate the global expansion of MMA as a sport and entertainment product. The partnership could serve as a model for how regional sports leagues can leverage technology to build a global fan base.

As the sports and entertainment industries continue to evolve in the digital age, partnerships like this one between Baller Mixed Reality and SFT demonstrate the potential for technology to create more immersive, interactive, and personalized experiences for fans. By bridging the gap between the digital and physical worlds, this collaboration may well set the stage for the future of sports entertainment.

For more information about Strong Interactive and its award-winning brands, interested parties can visit Additional information about SFT’s growth and expansion is available at

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