Wire Industries Expands with New Fantasy Sports and Media Divisions

Wire Industries, Inc., the parent company of sports betting marketplace WagerWire, has announced a major expansion of its operations with the establishment of FantasyWire and the Wire Media Group as independent verticals. This strategic move marks a significant evolution for the company, which was founded in 2021, and positions it to capitalize on growing opportunities in fantasy sports and media within the gaming industry.

FantasyWire, now operating as a separate consumer brand alongside WagerWire, is introducing innovative features to the daily fantasy sports (DFS) market. The brand is powering the first-ever DFS pick ’em marketplace on RealTime Fantasy Sports (RTS), allowing players to buy and sell line-ups in progress. This technology has already gained recognition, earning a nomination for Best Fantasy Innovation of 2024 by the Fantasy Sports Gaming Association (FSGA).

The Wire Media Group (WMG) encompasses the company’s media network, The Wire, and its affiliate marketing division, The Sports Influencers. Since its launch in 2023, WMG has quickly established itself as a significant player in sports media, garnering hundreds of millions of views across social platforms and attracting attention from major media outlets such as ESPN, CNBC, and the New York Post. The group’s success has been recognized with shortlistings for prestigious awards, including the Hashtag Sports Award for Best Sports Betting Content and Best X Presence.

Travis Geiger, Co-Founder and Chief Experience Officer, emphasized the importance of media in the company’s ecosystem, stating, ‘Media is an important piece of our ecosystem as it ties all our offerings together and drives a powerful flywheel effect.’ The Wire utilizes advanced A.I. production services to create engaging content across various formats, enhancing discoverability and audience cross-pollination.

The company’s affiliate business, The Sports Influencers, has also seen rapid growth under the WMG division. Through a diversified strategy encompassing social media services, events, and direct conversions, the company has successfully driven sign-ups for multiple affiliate partners, including major players like FanDuel, Caesars, and BetMGM.

Wire Industries is not stopping at fantasy sports and media. The company is actively developing additional gaming verticals, including PonyWire for horse racing bets, ContestWire for entries in survivors, pools, and brackets, and DataWire, an in-house data department focused on developing proprietary pricing models and betting tools.

This expansion reflects Wire Industries’ commitment to its mission of creating a more efficient, open, and entertaining market for real money gaming across various sectors. By diversifying its offerings and establishing independent brands, the company is well-positioned to capitalize on the growing demand for innovative gaming and betting experiences.

As the gaming industry continues to evolve, Wire Industries’ strategic expansion into fantasy sports and media verticals demonstrates the company’s adaptability and forward-thinking approach. This move not only enhances its existing sports betting marketplace but also opens up new avenues for growth and engagement with a broader audience of gaming enthusiasts.

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