Fully Promoted, a prominent full-service promotional products franchise, has announced the launch of strategic brand enhancements aimed at improving operational efficiencies and elevating the overall customer experience. The company’s initiative comes in response to extensive surveys and interviews conducted with franchise owners, customers, and vendors, which revealed an opportunity to develop more streamlined and consistent messaging.
At the heart of these enhancements are a refreshed website and a new brand anthem video. These tools are designed to clearly articulate the company’s identity, services, and the reasons behind its 20-year success in serving clients. Andrew Titus, President of Fully Promoted, expressed enthusiasm about the launch, stating, ‘We are so excited to launch these new enhancements to our brand that we believe will increase awareness and help us gain market share among prospective clients; equip our franchise owners with better tools to sell with; and generate higher systemwide sales.’
The revamped Fully Promoted website offers significant benefits for both existing and prospective clients. It features user-friendly elements such as an updated location search and showcases the brand’s previous work, demonstrating viable solutions for companies of all sizes. For franchise owners, the website introduces a new back-end software platform called Fully Promoted Connect, which integrates digital marketing tools, financial reporting capabilities, online commerce, and internal communication tools.
Titus emphasized the company’s commitment to continuous improvement, stating, ‘One thing Fully Promoted will never be is stagnant; we are constantly evolving beside our ever-changing industry and working to identify ways we can better serve our clients and aid in our franchise owners’ success.’
Fully Promoted’s core business model focuses on business-to-business marketing strategy facilitation, helping organizations attract, retain, and engage with their customers and employees through branded apparel and promotional products. The company’s franchise model, which allows each location to be individually owned and operated by a local franchisee, has proven highly effective. This hyperlocal approach has resulted in nearly 80% of customers returning to place repeat orders.
Todd Diskin, owner of the Fully Promoted franchise in Olathe, Kansas, shared his perspective on the brand’s evolution: ‘Being with Fully Promoted for over 20 years, I have witnessed first-hand the evolution of our brand and how it keeps getting better and better. With continued enhancements that will benefit the entire system, including prospective clients and franchise owners alike, we have the potential to take our business to the next level and I’m incredibly energized for what’s to come.’
The company’s efforts have not gone unnoticed in the industry. Fully Promoted has consistently been recognized as a leading promotional products distributor. Recent accolades include ranking on Promotional Products Association International’s 2024 PPAI 100 for the second consecutive year, placing 26th with high marks in industry faith and online presence. The brand has also been named a Top 40 Distributor by Counselor magazine of the Advertising Specialty Institute for 18 consecutive years and has appeared on Entrepreneur magazine’s Franchise 500 ranking for 22 years.
These brand enhancements and industry recognitions underscore Fully Promoted’s commitment to growth and innovation in the promotional products sector. As the company continues to evolve and adapt to changing market demands, it remains focused on providing exceptional service to clients while supporting the success of its franchise owners. The new website and brand anthem video are expected to play crucial roles in attracting new clients and franchise owners, potentially reshaping the competitive landscape of the promotional products industry.
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