Chelsea Piers Fitness has unveiled its latest addition to the New York City fitness landscape with the opening of a luxurious 60,000-square-foot club in the Flatiron District. Located at 308 Park Ave S in One Madison Avenue, this new facility marks a significant milestone in the brand’s expansion and reinforces its commitment to shaping the future of fitness in the city.
The Flatiron club, developed in partnership with SL Green, spans four floors and offers a range of cutting-edge amenities designed to cater to the evolving needs of fitness enthusiasts. Among its standout features are a contrast therapy suite, meticulously crafted locker rooms with steam and sauna experiences, and distinctive studio spaces incorporating salt walls and infrared technology.
David Tewksbury, CEO and Co-Founder of Chelsea Piers Fitness, emphasized the significance of this expansion, stating, ‘Our expansion into the Flatiron community represents a milestone for Chelsea Piers Fitness, pairing our unmatched fitness experience with one of Manhattan’s most active neighborhoods.’ He added that the club was designed to be a destination where the community can prioritize health and wellness.
The new facility goes beyond the traditional concept of a gym, reimagining it as a true community hub with spaces designed for gathering and social engagement. A dedicated floor for co-working and social experiences, along with Roman bath-inspired recovery spaces, underscores the club’s commitment to fostering a sense of community among its members.
To create a space that honors both the brand’s deep roots in New York City and the essence of its new locale, Chelsea Piers Fitness collaborated with Dan Fink Studio, a distinguished interior design and architecture firm. The result is a blend of modernity and heritage, combining cutting-edge wellness technology with timeless architectural motifs reminiscent of New York’s iconic public buildings.
Ariel Calderón, Vice President Architecture and Design at Chelsea Piers Fitness, described the design process as ‘an unbelievable journey, weaving the rich history of both Chelsea Piers Fitness and New York City into an architectural narrative.’ The club features elements inspired by the original Chelsea Piers location, including industrial red trusses and a grand staircase constructed with materials reminiscent of the flagship Pier 60.
Among the standout amenities are Himalayan salt-covered wall and infrared yoga studios, a co-ed contrast therapy suite with a 10-person infrared sauna, and over 120 weekly boutique classes led by top-tier instructors. The strength and cardio floors are equipped with state-of-the-art equipment, including a 4,000-square-foot multi-functional turf, boxing bags, and the only gym in NYC with new Symbio treadmills from Life Fitness.
The club also boasts a massive 6,000-square-foot members lounge and co-working space, featuring library-style tables, privacy booths, and a dedicated quiet area. Luxury locker rooms complete the experience, offering immaculate steam and sauna facilities stocked with Malin + Goetz personal care products.
This new Chelsea Piers Fitness location is part of the larger One Madison Avenue development by SL Green Realty Corp. The 27-story office tower, located in Midtown South adjacent to Madison Square Park, aims to provide the highest standard for today’s workplace with forward-thinking amenities and a cutting-edge healthy work environment.
The opening of this luxurious fitness facility in the Flatiron District not only expands Chelsea Piers Fitness’s footprint in New York City but also sets a new benchmark for premium fitness experiences. By combining state-of-the-art amenities with a strong focus on community wellness, the club is poised to make a significant impact on the health and well-being of New Yorkers in one of the city’s most vibrant neighborhoods.
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