The iconic air-cooled Porsche event series, Luftgekühlt, has marked a significant milestone in 2024, celebrating its 10th anniversary with a series of spectacular events that have captivated Porsche enthusiasts around the globe. The highlight of the year was Luftgekühlt 10, held at the Universal Studios Backlot in Southern California, which surpassed all previous iterations in scale and attendance.
Luftgekühlt 10, aptly dubbed ‘The Sequel,’ returned to the site of its most memorable event to date, transforming more than a half-mile of the famous movie sets into a Porsche enthusiast’s paradise. The event incorporated legendary locations from films such as ‘Back to the Future,’ utilizing the New York district, Western and Mexico regions, and a section portraying mid-century Europe as backdrops for an impressive display of air-cooled Porsche road and racing machinery.
The event showcased over 400 cars, including several legendary ‘hero’ cars strategically placed for optimal viewing and photography. This carefully curated experience attracted more visitors than ever before, cementing Luftgekühlt’s position as a premier event in the automotive world.
In a significant expansion of its global footprint, Luftgekühlt ventured across the Atlantic in 2024, hosting events in Wroclaw, Poland, and Copenhagen, Denmark. These European gatherings were met with enthusiasm, introducing the Luftgekühlt experience to new audiences while reconnecting with fans from previous German and UK events. The organizers ensured an authentic experience by featuring a mix of curated ‘hero’ cars, including some from the Porsche Museum, alongside registered visitor display cars.
The Luftgekühlt team also supported smaller-scale events, including the Porsche Brand Store’s ‘Saturday Tunes’ event in Stuttgart, Germany, and the Chattanooga Motorcar Festival in the United States. These events further showcased Porsche’s rich heritage and motorsport history, featuring iconic models and legendary drivers like David Hobbs.
Perhaps the most significant development of 2024 was the introduction of Air|Water, Luftgekühlt’s sister brand. This new event series expands the focus beyond air-cooled models to include water-cooled Porsches, broadening the appeal to fans and owners of all Porsche models. The inaugural standalone Air|Water event in Southern California exceeded expectations, hinting at a promising future for this new branch of the Luftgekühlt family.
Throughout its decade-long journey, Luftgekühlt has been supported by dedicated partners who have played a crucial role in its growth. The success of these events not only celebrates Porsche’s legacy but also demonstrates the enduring passion of the global Porsche community.
As Luftgekühlt looks towards 2025, plans are already underway for future events. Fans can anticipate the release of the Holiday Collection next month and are encouraged to stay informed by signing up for the newsletter at luftgekuhlt.com.
The success of Luftgekühlt’s 10th-anniversary celebrations and its global expansion underscore the enduring appeal of Porsche’s air-cooled heritage. As the event series continues to evolve, it not only preserves the legacy of these iconic vehicles but also introduces new generations to the passion and engineering excellence that define the Porsche brand. The introduction of Air|Water further demonstrates the organizers’ commitment to embracing Porsche’s full history, ensuring that the spirit of innovation and enthusiasm continues to thrive within the Porsche community.
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