In a significant shift for the television industry, OBBM Network TV is spearheading a revival of local media through the launch of city-specific streaming channels across the United States. This initiative comes as television viewing habits are evolving, with viewers seeking more diverse and locally relevant content outside traditional media sources.
According to Techreport.com, television viewership is experiencing an upswing after a four-year decline, driven by changing lifestyle preferences and a desire for ‘comfort’ programming. However, OBBM Network TV is tapping into a deeper trend: a growing distrust in mainstream media and a hunger for alternative perspectives, particularly among conservative viewers.
The network has identified a gap in the market left by what the BBC terms the ‘Trusted News Initiative‘, which some argue has led to a homogenization of news content across traditional outlets. OBBM Network TV aims to provide a platform for diverse viewpoints and locally focused content that falls outside these established parameters.
Larry Kortkamp of OBBM Network TV stated, ‘We’re the other point of view, but we didn’t like what we saw on many alternative mediums either. Angry, while warranted, is not attractive and doesn’t build strong communities capable of withstanding global governance. We had to find a better way to strengthen conservative voices and we had to show our kids a better, higher quality of entertainment.’
The network’s approach is rooted in the belief that local confidence is crucial for rebuilding trust in media. By focusing on city-level coverage, OBBM Network TV aims to provide viewers with information about local government, businesses, and community events that directly impact their lives.
The rollout of OBBM Network TV began in Q1 2024 with 18 local channels across Dallas-Fort Worth, followed by expansions to Florida’s Space Coast, Houston, and Austin. The network plans to develop channels in Ohio, Colorado, and Wisconsin, with a goal of reaching 330 cities across the United States.
Content on these channels includes local news, civics education, family-oriented entertainment, and conservative commentary. The network also emphasizes supporting local economies through targeted advertising, enabling businesses to reach community-specific audiences.
OBBM Network TV’s channels are available through popular streaming platforms such as Roku, AppleTV, and Amazon Fire TV Stick. The network also offers national programming accessible from each local channel, providing a blend of community-specific and broader content.
This innovative approach to television could have far-reaching implications for the media landscape. By revitalizing local television and providing an alternative to mainstream narratives, OBBM Network TV is not only addressing the concerns of conservative viewers but also potentially reshaping how Americans consume and engage with media in their communities.
As the network continues to expand, it may influence broader trends in media localization, content diversity, and the relationship between television and community engagement. The success of this model could encourage other media entities to reconsider their approach to local markets and content creation, potentially leading to a more diverse and decentralized media ecosystem.
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