In a significant development for the retail media industry, Kevel and Vantage have announced a strategic partnership aimed at transforming how retailers, marketplaces, and eCommerce platforms manage their advertising operations. This collaboration brings together Kevel’s expertise in API-based retail media ad serving technology with Vantage’s Orchestration Layer for Retail Media™, offering a comprehensive solution for building and optimizing retail media networks.
The partnership addresses a growing need in the retail sector for more efficient and effective advertising management tools. By integrating Kevel’s customizable ad serving capabilities with Vantage’s workflow automation and data orchestration platform, retailers can now access an end-to-end solution that promises to streamline operations, enhance ad personalization, and drive revenue growth.
Dylan Husler, VP of Retail Media at Kevel, emphasized the partnership’s focus on empowering retailers with tools to create custom and differentiated ad experiences powered by first-party data. The collaboration aims to simplify the process of managing operations and provide a unified solution that connects ad creation and campaign management with enterprise-wide collaboration.
The partnership offers several key benefits for retailers. These include the ability to build custom retail media networks in as little as 14 days and deploy campaigns in minutes, potentially reducing campaign-level costs by over 20% and driving net-revenue impacts of +7%. Additionally, retailers can now more effectively activate first-party data insights alongside integrated data from platforms like Snowflake and Salesforce, all while maintaining flexible tech-stack compatibility.
Aran Hamilton, CEO and Co-Founder at Vantage, highlighted the partnership’s significance in advancing retail media innovation. The combined solution aims to help retailers better orchestrate their media businesses through automated workflows and data-driven ad solutions tailored to specific requirements.
This collaboration is particularly timely as the retail media sector continues to grow and evolve. By providing a unified platform that consolidates data, enhances workflow efficiency, and maximizes ROI, Kevel and Vantage are positioning themselves at the forefront of retail media innovation. The partnership enables retailers of all sizes to tap into cutting-edge solutions for running onsite, offsite, in-store, or omnichannel campaigns, potentially unlocking new avenues for profitability and future-proofing their media networks.
The impact of this partnership extends beyond individual retailers to the broader retail and advertising ecosystems. As more retailers adopt sophisticated retail media networks, it could lead to increased competition in the digital advertising space, potentially challenging established players and offering brands new channels to reach consumers.
For consumers, the partnership could result in more personalized and relevant advertising experiences across various retail platforms. The enhanced ability to utilize first-party data may lead to ads that better align with individual preferences and shopping behaviors.
As the retail media landscape continues to evolve, partnerships like the one between Kevel and Vantage are likely to play a crucial role in shaping the future of retail advertising. By providing retailers with the tools to build and manage their own ad platforms, this collaboration could contribute to a more diverse and competitive digital advertising ecosystem.
Interested parties can learn more about the partnership and its potential benefits at Kevel.com and gotVantage.com. As the retail media sector continues to grow, this collaboration between Kevel and Vantage represents a significant step forward in providing retailers with the tools they need to compete effectively in the digital advertising landscape.
This news story relied on a press release distributed by News Direct. Blockchain Registration, Verification & Enhancement provided by NewsRamp™. The source URL for this press release is Kevel and Vantage Join Forces to Revolutionize Retail Media Management.