
Parasol Co, a pioneering diaper company, is set to significantly expand its retail footprint in Target stores across the United States, offering parents an accessible way to experience its premium baby care products. Following a successful initial launch in 375 stores during 2024, the company will now be available in 1,600 Target locations.
The expansion includes $4.99 sample packs of Clear+Dry™ Natural Disposable Diapers and $3 sample packs of Clean+Pure™ Natural Baby Wipes, strategically positioned to attract parents seeking innovative diapering solutions. This move represents a significant milestone for the company, which has already sold over 70 million diapers and garnered nearly 600 five-star reviews.
Jessica Hung, co-founder and CEO of Parasol Co, emphasized the company’s commitment to creating high-quality, environmentally conscious products. The development reflects extensive research, numerous parent conversations, and a dedication to producing diapers that are gentle on sensitive skin and environmentally responsible.
Target has recognized Parasol Co’s innovative approach by awarding the brand both Target Zero and Target Clean certifications. These distinctions acknowledge the company’s carbon-neutral manufacturing process, sustainable sourcing, and use of non-toxic ingredients. The certifications underscore Parasol’s commitment to delivering baby care products free from harsh chemicals and additives.
The brand’s products will be prominently displayed on endcaps, highlighting their unique design and sustainable attributes. By offering affordable sample packs, Parasol Co aims to introduce more families to its scientifically developed, environmentally friendly diapering solutions.
Parasol Co’s expansion represents a significant development in the baby care industry, demonstrating a growing consumer demand for products that prioritize both infant comfort and environmental sustainability. The company’s approach combines advanced material science, sustainable practices, and a deep understanding of parental needs.

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