
Splash Beverage Group has announced a strategic merger with Western Son Vodka, a premium craft spirits brand, through an updated Letter of Intent that emphasizes an equity exchange approach. The proposed transaction would significantly enhance Splash’s financial footprint by effectively doubling its peak trailing twelve-month revenue.
Under the proposed structure, Western Son shareholders would receive restricted stock in Splash Beverage Group and approximately 10% cash consideration. In return, Splash would assume certain outstanding debt obligations of Western Son Vodka (WSV).
Robert Nistico, CEO of Splash, emphasized the strategic importance of the acquisition, stating that the equity exchange structure provides a clearer path to completion. The transaction is expected to add significant revenue, create operational efficiencies, and accelerate the path to profitability.
Western Son Vodka, founded in 2011 and based in Pilot Point, Texas, is an award-winning craft vodka brand known for its 10X distilled vodka made from 100% American corn. The brand recently won the 2024 Newsweek Readers’ Choice Award for Best Vodka, highlighting its growing national reputation.
Carlos Guillem, Western Son’s President, expressed excitement about the partnership, noting that the merger will strengthen the brand’s foundation for continued expansion and enhance its market presence.
The companies are targeting to close the transaction this quarter, subject to definitive agreements, standard regulatory approval, and a shareholder vote. This merger represents a strategic move for Splash Beverage Group to expand its portfolio of innovative beverage brands.

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