Virtual Milk Drive Campaign Aims to Support Vulnerable Infants Through Breast Milk Donations

Three prominent organizations in maternal and infant health care have joined forces to launch a virtual milk drive campaign aimed at supporting vulnerable infants through breast milk donations. The ‘Share the Love’ campaign, organized by Mother’s Milk Bank California, Human Milk Connection, and the Sacramento Breastfeeding Coalition, will run throughout February 2025 to address the increasing demand for donor breast milk.

For premature infants and those with critical medical conditions, breast milk serves as more than just nutrition – it’s vital medicine. The initiative comes at a crucial time when ensuring a consistent supply of donor breast milk has become increasingly important for supporting fragile infants who depend on it for survival.

The campaign introduces an innovative approach to milk donation through its virtual format, allowing mothers to participate from home. Donors will receive pre-paid shipping kits, and a courier service will collect donations at their convenience, eliminating traditional barriers to donation.

‘We believe every baby deserves the opportunity to receive human milk, and mothers with extra breast milk have the power to make that possible,’ stated Janel Silva, co-founder of Human Milk Connection. Silva emphasizes how the campaign extends the personal act of breastfeeding into a broader gesture of community support.

The initiative is particularly significant given the backing of Mother’s Milk Bank California, a 50-year-old nonprofit organization that has played a pivotal role in establishing standards for milk banking across North America. As a founding member of the Human Milk Banking Association of North America (HMBANA), the organization has been instrumental in developing safe practices for human milk collection, pasteurization, and distribution to hospitals and families.

This campaign represents a critical step in addressing the healthcare needs of vulnerable infants while making the donation process more accessible to nursing mothers. Interested donors can learn more about participation at humanmilkconnection.org/milkdrive or through Mother’s Milk Bank California.

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