Everflow, a leading partner marketing platform, has announced a strategic partnership with Skimlinks, the world’s largest commerce content monetization platform. This collaboration aims to create new revenue streams for advertisers by connecting them with a vast network of premium editorial content publishers.
The partnership leverages Skimlinks’ network of more than 60,000 publishers, including top media organizations such as Condé Nast, Hearst, Yahoo!, Huffington Post, Trinity Mirror, and MailOnline. By integrating with the Everflow Marketplace, brands can now access a broader range of publishers and potential revenue opportunities.
One of the key benefits of this partnership is the enhanced transparency it provides. Everflow clients will now have access to comprehensive data about publishers, including detailed metrics on clicks, conversions, average order value, and conversion rates. This granular information enables brands to make more informed, data-driven decisions about their affiliate marketing strategies.
Gaurav Arora, Global Partnerships Director at Skimlinks, expressed excitement about the collaboration, noting that it will bring innovative opportunities for Everflow’s advertisers to work with their extensive publisher network. Ed Ceballos, Vice President of the Partner Ecosystem at Everflow, believes the partnership will help merchants unlock new revenue streams and diversify their partner relationships.
The integration also offers Everflow clients more direct relationships with the Skimlinks team, providing expert guidance to optimize affiliate campaigns and ensure better alignment with performance goals. Dani Lyon, Head of Publisher Development at Everflow, highlighted that brands now have thousands of new ways to generate revenue through this partnership.
For brands looking to expand their marketing reach and discover new revenue opportunities, the Everflow-Skimlinks partnership represents a significant advancement in commerce content monetization. By combining advanced tracking technology with an extensive network of premium publishers, this collaboration offers a sophisticated approach to affiliate marketing and revenue generation.
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