A new digital entertainment platform, MinivelaTV, launched today on YouTube, offering innovative drama shorts designed specifically for young Latino audiences. Developed by Minivela, the platform provides short-form content featuring romantic comedies, supernatural stories, and unique narratives in English and Spanish.
Co-founded by actor Carlos Ponce and viral influencer Haydita Veloz, MinivelaTV aims to create engaging, family-friendly digital content that resonates with U.S. Hispanic and Latin American viewers. The platform’s initial lineup includes intriguing titles such as ‘Woman Finds Love on the TV Dating Show from Hell’ and ‘Hombre compra novia robot para creer celos a su ex’.
Produced primarily in Miami, Los Angeles, and Texas, the Minivela shorts represent a diverse cross-section of Latino experiences. The content ranges from 10 to 90 minutes and is developed through collaborations with filmmakers and influencers who collectively possess millions of social media followers.
Manny Ruiz, Minivela’s Co-Founder and Chief Content Officer, emphasized the platform’s potential for advertisers, describing it as a ‘sophisticated, creative, and innovative platform to engage young Latinos and crossover audiences’. The shorts will be distributed across YouTube, Instagram, TikTok, and strategic partnerships with Numatec and Brilla Media’s Nuestro Media network.
Carlos Ponce highlighted the platform’s unique opportunity for content creators, noting that Minivela allows actors, writers, and directors to evolve their craft and potentially develop stories into full series or feature films.
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