A new digital entertainment platform targeting young Latino audiences has emerged with the launch of MinivelaTV, a YouTube-based channel featuring rapid-paced drama shorts in English and Spanish. Developed by Minivela, the platform offers a diverse array of content including romantic comedies, supernatural stories, and slice-of-life dramas designed to engage viewers between 18 and 34 years old.
Produced in collaboration with actor Carlos Ponce, viral influencer Haydita Veloz, and Chicano Hollywood, the platform delivers short-form content inspired by traditional telenovelas but reimagined for the social media generation. Initial programming includes intriguing titles such as ‘Woman Finds Love on the TV Dating Show from Hell’ and ‘Hombre compra novia robot para creer celos a su ex’ (Man buys robot girlfriend to make ex jealous).
The content, primarily produced in Miami, Los Angeles, and Texas, represents a cross-section of Latino experiences, featuring producers and actors from Mexican-American, Puerto Rican, Cuban-American, and South American backgrounds. These digital shorts range from 10 to 90 minutes and are designed to be both entertaining and accessible across multiple platforms.
Manny Ruiz, Minivela’s Co-Founder and Chief Content Officer, emphasized the platform’s potential for scalability and advertiser engagement. ‘Even in this initial phase, Minivela is built to scale exponentially, offering advertisers a sophisticated, creative, and innovative platform to engage young Latinos and crossover audiences,’ Ruiz stated.
Strategically distributed through partnerships with Numatec and Brilla Media’s Nuestro Media network, MinivelaTV aims to provide a comprehensive entertainment experience across digital, connected TV, and social media channels. The platform’s family-friendly content is freely accessible on YouTube and various social media platforms.
As the digital media landscape continues to evolve, MinivelaTV represents an innovative approach to storytelling that caters specifically to bilingual and bicultural Latino audiences, offering a fresh perspective on entertainment consumption.
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