Full Moon Sports, a leading sports consulting firm, has named Ed Bunnell as its new chief executive officer, marking a significant strategic transition for the company. With over two decades of digital sports media experience, Bunnell brings a wealth of expertise from prominent organizations like FOX Sports, Electronic Arts, and CBS SportsLine.
Bunnell’s appointment comes as the company seeks to provide more value-driven services in the fantasy sports and sports betting sectors. His track record includes pioneering digital content strategies at FOX Sports, developing innovative sports gaming experiences at Electronic Arts, and establishing early fantasy sports platforms at CBS SportsLine.
Founder Rick Wolf highlighted the strategic importance of Bunnell’s leadership, noting that the company can now offer more comprehensive solutions for product development and technology. The firm, which has served notable clients such as Daily Racing Form, AOL, Sports Illustrated, and NBC Sports/Rotoworld since 2001, aims to leverage Bunnell’s network and technological insights.
The company’s strategic pivot reflects the challenging economic landscape facing media outlets, with a focus on delivering deeper, more targeted services. By combining cutting-edge technologies and extensive industry expertise, Full Moon Sports is positioning itself to support both startups and established media companies in the rapidly evolving sports digital ecosystem.
Bunnell’s vision for Full Moon Sports centers on creating successful outcomes through strategic partnerships, technological innovation, and a comprehensive understanding of the sports media landscape. His leadership is expected to drive the company’s growth and enhance its ability to support clients in fantasy sports, sports betting, and horse racing industries.
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