BEK TV Brings Rodeo Thrills to North Dakota Viewers

North Dakota’s premier television network, BEK TV, is gearing up to bring the excitement of rodeo to viewers across the state. The network has secured an exclusive broadcast agreement to cover the 2024 North Dakota Rodeo Association (NDRA) season, featuring 21 rodeos from April through September.

Jordan Hassler, Chief Operating Officer of BEK TV, expressed the network’s pride in providing a platform for these incredible athletes and a way for rodeo fans all across the state to watch them perform. ‘Rodeo has a special place in the hearts of North Dakotans,’ Hassler said.

Throughout the season, BEK TV will offer comprehensive coverage of the NDRA, delivering exclusive behind-the-scenes access and expert commentary. Rodeo legends Tisa Peek and Beni Paulson, hosts of Dakota Cowboy on BEK TV, will bring exclusive interviews of the athletes to their Sunday night program.

NDRA President Nate Horner shared the organization’s excitement about partnering with BEK TV once again, stating, ‘Our athletes are eager to showcase their skills, and we are grateful for the opportunity to reach a broader audience through BEK TV’s extensive coverage.’

Hassler reiterated BEK TV’s commitment to delivering high-quality programming that celebrates the rich heritage and tradition of rodeo in North Dakota. ‘During a time when most networks slow down their programming, BEK TV continues to add to its schedule to meet the needs of our viewers,’ he said.

The NDRA features cowgirls and cowboys of all ages, and fans can learn more about the association at

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