Downtown Artist & Label Services is making major moves in the Musica Mexicana space, achieving a 65% increase in its catalog of music from these genres over the past year. The company’s commitment to this exploding market is evident through several recent developments.
First, Downtown has signed acclaimed singer/songwriter Beto Vega, who was nominated for a Latin Grammy in 2018 for his album ‘Volveré A Ser El Rey’. Vega, known for hits like the multi-million streamed ‘Me Dicen Nini’ with Markitos Toys, will leverage Downtown’s global distribution, marketing, and campaign support for upcoming releases including ‘Los Brothers’ with Edgardo Nuñez.
Downtown has also expanded its partnership with powerhouse label Kartel Music, driving impressive results for top artist Luis R. Conriquez. His album ‘Corridos Bélicos, Vol. IV’ hit #1 on Spotify’s Top Albums Debut and was the highest-charting new release on the Billboard 200 for that week. ‘The industry vets at Downtown have been a great team for us to distribute and market our artists’ music,’ said Kartel Music’s Carlos Santos.
To support this rapid growth, Downtown has bolstered its workforce in Mexico. Lorena Cabral joins as Senior Manager, A&R, leading efforts like the Beto Vega signing. Daniela Gutiérrez was promoted to Senior Marketing Manager, while Yusim Aladro and Frida Bolio were hired as Latin Project Manager and Regional Account Manager, respectively.
Downtown President Ben Patterson commented, ‘I’m passionate about Downtown’s all-hands focus on Musica Mexicana… With our team expanding and continued worldwide investment in our artist services we’re able to give new signings like Beto Vega a global team that champions and supports his creative vision.’
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