The ethical search engine KARMA has arrived in the United States, empowering users to contribute to animal protection and biodiversity conservation efforts with every online search. KARMA utilizes the revenue generated from sponsored links to fund its non-profit partners, with plans to surpass $100 million in donations to the United States/North America over the next three years.
Launched in France in 2022, KARMA has already garnered over 150,000 downloads and an average rating of 4.7 stars across app stores. The search engine was recently selected by Google to be displayed in the Choice Screen menu for Android users in European markets, potentially leading to a similar development in the U.S. market.
‘Search engines are used daily by all Internet users, making them the most scalable of tools capable of having a material impact in supporting financially the urgent needs of animal protection and biodiversity conservation,’ said Yann Kandelman, Co-Founder and CEO of KARMA. ‘KARMA is providing Internet users with the opportunity to be part of the solution in just a few clicks. For example, if just 1% of Google users were to use KARMA as their default search engine, we would be able to donate more than $1 billion per year to our non-profit beneficiaries, including our first selected partners, Re:wild and Humane Society International.’
In addition to funding conservation efforts, KARMA aims to educate and empower users through its ‘Learn & Act’ feature, providing news and information on how individuals can make a difference daily.
KARMA’s initial non-profit partners, Re:wild and Humane Society International, have joined forces with the search engine and will benefit from the expected $100 million in donations over the next three years. ‘By working with companies like KARMA, which are supporting our conservation work and expanding our reach, we can protect more of the world’s irreplaceable places for biodiversity, and inspire a global community to act for the wild,’ said Carrie Hutchison, director of marketing and brand for Re:wild.
KARMA is available on various platforms, including mobile apps for iOS and Android, as well as browser extensions for Chrome, Safari, Brave, Firefox, and Edge. The search engine prioritizes user privacy, with features like ad blockers, anti-tracking extensions, and a commitment to not permanently storing search histories or reselling personal data.
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