The United States, with only 4.4% of the world’s population, consumes over 80% of the world’s opioids, despite the availability of non-addictive pain relief options. To address this issue, Mothers Against Prescription Drug Abuse (MAPDA) and Aleve®, a marquee pain relief product from Bayer, have launched ‘The Painful Truth’ campaign.
The campaign features a film with real pain sufferers seeking guidance from what they believe is a pain expert, but who turns out to be someone in recovery from opioid use disorder. The patients are encouraged to consider different pain relief options before taking opioids, when appropriate.
Mary Bono, Co-Founder, Chair of the Board of Directors & CEO of MAPDA, and Matt Robinson, a voice from the campaign and co-host of the Till the Wheels Fall Off (TWFO) podcast, conducted a nationwide media tour discussing the available pain relief options, Robinson’s experience with opioid use disorder, MAPDA’s work, and how patients can advocate for themselves in pain management.
MAPDA, founded in 2011, is a nonprofit organization focused on policy advocacy, opioid use disorder prevention education, and opioid awareness programs. Bayer, a global enterprise in the life science fields of health care and nutrition, aims to support efforts to address challenges presented by a growing and aging global population.
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