CAKE’s Designer Rosin is More Than a Product—It’s the Next Chapter in Cannabis Innovation

CAKE She Hits Different, Southern California’s leading cannabis lifestyle brand and the fastest-growing brand of 2024, proudly announces the launch of its Designer Rosin line. This premium, solventless rosin concentrate vape with proprietary Cryo Diamonds™ delivers unmatched purity, potency, and flavor.

The Designer Rosin line features CAKE’s iconic 1.25-gram tank, offering 25% more fresh rosin per device than competitors. Engineered with Cryo Diamonds™, this innovation enhances potency while delivering a smooth, reliable experience with every puff. Additionally, CryoTerps™, CAKE’s proprietary terpene preservation process, ensures the fullest spectrum of flavor and effects by locking in the plant’s fresh terpene profiles. Every element of the new line is meticulously designed for an ultra-smooth, consistent, and elevated vaping experience.

In collaboration with top California cultivators, the Designer Rosin line is crafted from meticulously selected strains bred for superior rosin yield and performance. Every batch is a fusion of innovation and tradition, delivering the highest expression of the plant. 

“In one of our Master Mind sessions, the team and I asked ourselves: what’s next? Where do we want to see innovation? What would truly excite us to create? And we unanimously decided Rosin was the next category we felt passionate about evolving,” said Chloe Kaleiokalani, Co-Founder of CAKE She Hits Different. “We recognized an opportunity to shake things up—making rosin more accessible, more affordable, and opening the doors for a whole new audience, without sacrificing quality.”

Innovation meets intention—CAKE’s Designer Rosin is housed in their patented all-in-one device, engineered specifically to optimize every aspect of the vaping experience. Featuring a ceramic coil for flavor purity, a button for clog free sessions, a large viewing window to showcase the premium concentrate, and precision heating to ensure consistency throughout its lifespan. From the first hit to the last drop, users can enjoy unmatched flavor, purity, and performance. 

Jason Longo, Co-Founder of CAKE She Hits Different, shares insight into their process, “One of the biggest challenges in developing Designer Rosin was perfecting our ceramic coil to deliver precise heating. Rosin’s viscosity varies widely, so dialing in the technology to handle every consistency was key.”

The Designer Rosin line champions the beauty of small-batch craftsmanship, producing 20 carefully curated strains in very limited amounts to uphold quality and freshness. Available at select dispensaries across California, including:

  • Southern California: Wellgreens, Off the Charts, Cookies, Cake House, The Circle, One Plant, Elevate Lompoc, From the Earth, Safe Ports, Body and Mind San Diego.
  • Northern California: Connected, Vibe, CannaCruz, Token Farms, Sanctuary, Pocket Dispensary, and Valley Health.

Additional retailers are being added daily. Consumers can visit shehitsdifferent.com to locate a retailer near them.

About CAKE She Hits Different

Founded in 2019, CAKE She Hits Different is a women-owned and operated cannabis lifestyle brand based in Southern California. Known for its best-selling all-in-one vape,

CAKE offers an expanding line of top-quality products, including Designer Distillate vapes, 510 cartridges and batteries, Cryo Live Resin vapes, and OG Classics vape pods. With a mission to make cannabis an artistic and musically immersive experience, CAKE is building a global community of enthusiasts. Learn more at shehitsdifferent.com.