inDrive, the world’s second most-downloaded ride-hailing app since 2022, has begun its SuperApp rollout with grocery delivery services, starting in Kazakhstan. This expansion builds on the company’s explosive growth in delivery, with over 41 million deliveries completed globally in 2024 and over 14 million in Q2 2025, making delivery one of the fastest-scaling categories in the company’s portfolio.
The company’s strategy focuses on frontier markets, where mobile-first populations and rapidly changing consumer behaviors create strong demand for affordable and fair services. inDrive operates with a capital-efficient, low-CAC, high-retention model that has already brought the company to EBITDA profitability while maintaining double-digit growth in the first half of this year. To date, the company has completed more than 6.5 billion transactions and surpassed 360 million app downloads worldwide.
At the core of the SuperApp launch is inDrive.Groceries, a new service allowing users to order from more than 5,000 products with delivery in as little as 15 minutes. Early pilots have shown remarkable traction, with an NPS of 83% and an average of five grocery orders per user per month, indicating that grocery as a high-frequency service can anchor daily engagement and strengthen platform loyalty.
The SuperApp is modular by design, built to adapt to each market’s specific needs rather than following a one-size-fits-all approach. While grocery leads the rollout in Kazakhstan, other verticals drive adoption elsewhere. inDrive recently expanded inDrive.Money to Brazil, providing drivers and couriers access to digital loans of up to R$2,400, with similar services already successful in Mexico, Colombia, and Peru.
Evidence from early SuperApp rollouts demonstrates the model’s potential. In a sample of 16 focus cities, users of multiple services generate two to four times higher GMV and show over 15 percentage points higher retention compared to single-vertical users. Over the next 12 months, inDrive will roll out its SuperApp across key frontier economies including Kazakhstan, Mexico, Colombia, Peru, Pakistan, Egypt, Brazil, and Morocco.
Unlike legacy super apps that grew before the AI era, inDrive is embedding AI capabilities from the ground up while maintaining its founding principles of fairness and user choice. The company’s approach ensures that peer-to-peer negotiation remains at the core of its pricing model, with AI serving to inform rather than decide pricing outcomes.
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