Element Fleet Management Debuts Modular Trade Show Exhibit System Following Brand Refresh

Element Fleet Management has unveiled a new modular trade show exhibit system designed to showcase its refreshed brand identity across multiple event formats. The custom-designed 20×20 exhibit, created by Adler Display, can seamlessly reconfigure into 10×20 and 10×10 booth configurations while maintaining visual consistency and brand impact. The solution addresses the challenge of presenting a cohesive brand experience across varying trade show footprints while maximizing visibility and engagement opportunities.

The exhibit features several innovative components designed for both functionality and visual appeal. A 12-foot diameter overhead hanging sign with two-sided graphics ensures visibility from every angle, while a 12-foot tall modular storage closet combines secure storage with backlit branding elements. Two double-sided backlit light boxes serve dual purposes, equipped with mounts for presentation monitors to highlight Element Fleet’s services and solutions to potential clients.

Technology integration plays a significant role in the exhibit’s design, with a custom branded Genius Bar featuring four wireless charging pads and a 36-inch bistro-height wireless charging table with adjustable LED perimeter halo lighting. These elements create a tech-friendly environment that encourages visitor interaction and extended engagement. The curved reception counter includes recessed LED perimeter lighting, internal shelving, and locking doors, blending aesthetic appeal with practical functionality.

Adler Display provided comprehensive project support beyond the design and fabrication phase, including exhibit property storage and maintenance through their online inventory system available at https://adlerdisplay.com/inventory. The turnkey approach included complete logistics and vendor coordination, allowing Element Fleet’s team to focus on client engagement rather than booth management. This comprehensive service model ensures the exhibit remains in optimal condition between events and simplifies the planning process for future trade show appearances.

The modular system represents a strategic investment in Element Fleet’s marketing infrastructure, providing a flexible solution that adapts to various event requirements while maintaining the visual identity established during the company’s recent brand refresh. The combination of bold graphics, interactive technology, and thoughtful space planning positions the company to make a strong impression in competitive trade show environments. The exhibit’s design emphasizes both form and function, creating an inviting space that facilitates meaningful connections with prospects and clients while showcasing Element Fleet’s modern brand identity.

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