The recent discontinuation of CallRail’s Lead Center has created a significant operational challenge for businesses that relied on its integrated call handling capabilities. CallRail has officially shut down this service, requiring customers to migrate to RingCentral’s separate contact center solution, which involves additional licensing, implementation work, and ongoing costs outside CallRail’s core call tracking product. This shift removes a key value proposition that originally differentiated CallRail: a native contact center tightly connected to call tracking and attribution.
AvidTrak offers a direct alternative through its Lead Maximizer, a fully native contact center designed to work seamlessly with AvidTrak’s call tracking platform. Unlike solutions that separate call tracking from call handling, the Lead Maximizer keeps routing, agent workflows, and attribution inside one system. The platform allows businesses to route inbound calls using queue routing, sequential or simultaneous forwarding, IVR menus, and zip code–based routing while managing live calls with whisper, barge, monitoring, and supervisor controls. It also captures voicemails, enables voicemail callbacks, and tracks agent activity without breaking attribution or reporting.
AvidTrak’s contact center is built directly into its platform, eliminating the complexity of syncing call data across separate systems. Businesses can learn more about this integrated approach at https://avidtrak.com/lead-maximizer and explore comprehensive inbound contact center solutions at https://avidtrak.com/resource/inbound-contact-center-solutions. The Lead Maximizer is enhanced by AI tools including Leena, an AI-based virtual receptionist that answers calls when live agents are unavailable, captures caller details, qualifies inquiries, and routes calls appropriately.
Additional AI-powered features include transcription and conversation outcome extraction that automatically identify key moments such as bookings or pricing inquiries, real-time conversation analytics and sentiment analysis, and Avidia, an AI data analyst that allows users to analyze call data through plain-language questions. These capabilities ensure that no inquiry is lost, whether calls originate from ads, organic search, social campaigns, or offline marketing.
With CallRail exiting the contact center space, only a small number of platforms continue to offer native, fully integrated contact centers connected directly to call tracking. AvidTrak maintains this architecture while avoiding reliance on third-party contact center platforms and keeping costs affordable, starting at just $20 per month. The company’s approach prioritizes transparent pricing, strong product support, and flexibility to handle both simple tracking setups and complex call routing environments. Detailed pricing information is available at https://avidtrak.com/contact-center-pricing, while the core call tracking solution can be explored at https://avidtrak.com/call-tracking.
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