Dippidi, a real estate marketing agency founded in 2019, has expanded its omnichannel lead generation program, offering a done-for-you system for independent agents and brokerages across the United States. The program formalizes a multi-channel pipeline approach that integrates paid advertising, retargeting, AI sales agents, and CRM automation into a single coordinated system, aiming to address the common problem of leads lost between initial click and live conversation.
According to the company, agents who follow the full omnichannel approach consistently see a 30 to 40 percent improvement in lead-to-conversation rates compared to those running ads alone. “The automation and AI layer inside the CRM is what separates a lead generation system from a lead generation campaign,” said Jordan Dippidi, Founder and CEO of Dippidi.
The system operates across three stages: attracting leads through paid media, engaging them with automated follow-up sequences, and qualifying them into warm prospects ready for agent contact. Realtor Google Ads and Facebook advertising serve as primary traffic sources, targeting buyers and sellers based on search intent and behavioral signals. Retargeting campaigns maintain brand visibility, while automated sequences within the client’s CRM manage outreach via email, SMS, and AI-powered sales agents.
A central element is the coordination between Google real estate advertising and Facebook Ads. SEO for real estate develops organic visibility over time, while paid search captures active buyers and sellers. Facebook advertising extends reach to audiences not actively searching but matching likely mover profiles. Retargeting connects the two platforms, serving ads to visitors who engaged but did not convert.
What distinguishes Dippidi’s model from a standard real estate marketing company is the direct integration of automation and AI within the client’s existing CRM. Rather than requiring agents to adopt new software, Dippidi builds workflows inside platforms agents already use. AI sales agents initiate outreach within minutes of a lead submitting information, qualifying prospects through conversational sequences before routing them to the agent.
Speed-to-contact is a strong predictor of lead conversion in real estate, with research from the National Association of Realtors indicating that response time within the first hour significantly increases conversion probability. The AI layer ensures that standard is met automatically, regardless of agent availability.
The real estate marketing services are designed for agents who need a consistent pipeline. Campaign setup, ad creative, audience targeting, landing page builds, CRM automation, and AI configuration are all managed by Dippidi’s team. Agents receive warm, qualified leads rather than raw clicks or cold contact data. The expanded program includes dedicated onboarding support, monthly performance reporting, and ongoing optimization of ad spend based on which channels produce the lowest cost per qualified lead.
As a marketing agency for real estate, Dippidi works with individual agents and larger brokerages requiring scalable pipeline systems. The omnichannel system accounts for the property search cycle at every stage, from first ad impression through to a booked appointment.
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