SoHo Concierge Opens in Southwest Las Vegas, Offering a Physician-Only Alternative to Traditional Primary Care
LAS VEGAS, Nev. — June 2026 — Residents of Southwest Las Vegas seeking a more personalized healthcare experience now have a new option. SoHo Concierge, a family-owned boutique concierge medical practice, has officially opened its doors, bringing a physician-only model focused on accessibility, prevention, and long-term relationships with patients. The practice is located near the intersection of Sunset Road and Durango Drive in The Durango Medical Plaza, and serves patients throughout the Las Vegas Valley.
Founded by husband-and-wife physicians Dr. Daniel Golden and Dr. Shivani Golden, SoHo Concierge was created in response to a growing frustration shared by both doctors and patients: modern healthcare often leaves little time for meaningful physician-patient relationships. By limiting the number of patients they care for, the physicians are able to provide same- or next-day appointments, extended visit times, direct communication, and around-the-clock physician access.
Unlike many concierge practices that rely heavily on nurse practitioners or physician assistants, SoHo Concierge operates with a 100% board-certified physician model. Every patient receives care directly from a physician, ensuring a higher level of continuity and medical expertise.
The practice offers comprehensive medical services that extend far beyond traditional primary care. Patients have access to preventive medicine, acute care visits, geriatric specialty care, functional and longevity medicine, hormone optimization, peptide therapy, weight management programs, mental health assessments, travel medicine consultations, and in-home medical services.
One of the practice’s most distinctive features is its ability to bring healthcare directly to patients. Members can access in-home blood draws, mobile X-rays, ultrasounds, EKG testing, medication coordination, and physician house calls when appropriate, helping patients avoid unnecessary trips to medical offices and urgent care centers.
The founders bring extensive academic and leadership experience to the practice. Dr. Daniel Golden is a board-certified Emergency Medicine physician who currently serves in healthcare leadership roles within the Las Vegas community and completed his training through the NewYork-Presbyterian Cornell and Columbia University hospital system. Dr. Shivani Golden is a double board-certified Geriatric and Family Medicine physician who completed fellowship training at the Icahn School of Medicine at Mount Sinai and serves as a medical director and educator in Southern Nevada. Together, they have authored and presented dozens of academic publications and lectures focused on healthcare quality, patient safety, and clinical excellence.
“Our goal is simple,” said the founders. “We want to restore the relationship between doctors and patients. Healthcare should be proactive, personal, and accessible – not rushed, fragmented, and difficult to navigate.”
Memberships begin at $399 per month, with an enhanced tier offering in-home visits, priority scheduling, and additional concierge services. Patients maintain their health insurance while using SoHo Concierge, allowing insurance to continue covering laboratory testing, imaging, specialist care, and hospital services when applicable.
As Nevada continues to face physician shortages and increasing demand for healthcare services, SoHo Concierge hopes to offer a new model centered on accessibility, expertise, and personalized care. For patients seeking direct physician access, longer appointments, and a healthcare experience designed around their needs, the practice aims to provide an alternative to the traditional system.
About SoHo Concierge
SoHo Concierge is a family-run concierge medical practice located in Southwest Las Vegas. The practice provides primary care, acute care, geriatric medicine, functional and longevity medicine, hormone therapy, peptide therapy, weight management, travel medicine, mental health services, and in-home medical care. Members receive direct access to board-certified physicians, same- or next-day appointments, and personalized medical care designed around long-term health and wellness goals.
Media Contact:
SoHo Concierge
8530 W. Sunset Road, Suite 330
Las Vegas, Nevada 89113
702-582-5324
office@sohoconcierge.com