A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ), a company specializing in AI-powered smart cart technology for retailers, announced the appointment of Gadi Levin as its new chief financial officer, effective immediately. Levin brings extensive experience in financial management and corporate development from public companies, which will be instrumental in supporting the company’s operational growth and capital allocation strategy.
Levin succeeds Alan Rootenberg, who will remain on the company’s board of directors. Rootenberg’s continued involvement ensures continuity as Levin assumes his new role. The transition comes as A2Z Cust2Mate focuses on expanding its footprint in the retail technology sector, where its Smart Cart platform aims to transform in-store shopping experiences.
The company’s flagship product, Cust2Mate, converts standard shopping carts into connected commerce platforms powered by artificial intelligence. These smart carts enable retailers to engage shoppers in real-time, deliver targeted advertisements, and collect actionable data on in-store behavior. By integrating retail media and personalized offers at the point of purchase, the platform helps retailers increase revenue, optimize store operations, and reduce losses.
Gadi Levin’s appointment signals a strategic move to strengthen financial oversight as the company scales. His background in public company finance is expected to aid in navigating capital markets and funding growth initiatives. The company’s focus on innovation in retail technology positions it within a competitive landscape where data-driven solutions are increasingly sought after by brick-and-mortar stores.
For more details on the announcement, the full press release is available at https://ibn.fm/XLXrS. Investors and stakeholders can also access the latest news and updates regarding A2Z Cust2Mate Solutions Corp. in the company’s newsroom at https://ibn.fm/AZ.
The appointment of a seasoned CFO like Levin is a positive step for the company as it seeks to commercialize its smart cart technology more broadly. With retail environments evolving to incorporate more digital elements, A2Z Cust2Mate’s solutions offer a way for traditional stores to compete with e-commerce by enhancing the in-store experience through personalization and efficiency.
As the company moves forward, Levin’s leadership in financial strategy will be critical in allocating resources to product development, sales, and partnerships. The retention of Rootenberg on the board provides additional governance and strategic insight, ensuring that the company benefits from both fresh perspective and institutional knowledge.
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