PowerNIL, a sports marketing agency specializing in name, image and likeness (NIL) services, has entered into an agreement with 1 of 1 Agency to jointly represent elite high school football prospects and current collegiate football players. The collaboration aims to provide a full suite of services, including recruiting guidance, NCAA transfer portal navigation, contract negotiations, and revenue sharing through NIL collectives, with a focus on athletes competing at power conference or Group of Five (G6) levels in NCAA Division I football.
The partnership brings together two firms with complementary strengths. PowerNIL, led by President Ken S. Feinberg, has built a reputation for managing NIL deals and providing marketing and endorsement services for high school and college athletes. Meanwhile, 1 of 1 Agency, founded in 1997, ranks among the top NFL representation firms and currently represents 60 NFL clients. The agency, led by President Andy Simms, also has a growing presence in the NIL space.
Under the agreement, 1 of 1 Agency will focus on contract negotiations and revenue sharing via collectives for football athletes who have the potential to play in the NFL, while PowerNIL will continue to serve athletes in other sports, particularly basketball. The partnership is expected to enhance the resources and reach of both firms.
Feinberg emphasized the importance of the collaboration, stating that sharing resources and information with Simms and his team will strengthen PowerNIL’s position as a top option for elite football athletes seeking professional representation. Simms echoed the sentiment, noting that partnering with PowerNIL will bolster the agency’s resources and growth in the evolving landscape of college football.
The announcement comes amid significant changes in college athletics, including the NCAA’s approval of revenue sharing with athletes and the growing role of NIL collectives. For elite high school and college football players, navigating recruiting, the transfer portal, and NIL opportunities can be complex. This partnership aims to provide streamlined, professional guidance to help athletes secure the best opportunities and build a foundation for their future careers.
Both firms will continue to operate independently in other areas. PowerNIL will maintain its focus on basketball and other sports, while 1 of 1 Agency will extend its services to selective NFL representation. The collaboration underscores the increasing specialization and professionalization of athlete representation in the NIL era.
For more information, visit PowerNIL at www.powernil.com and 1 of 1 Agency at https://www.1of1agency.com.
