Flower Gypsies, a Los Angeles-based luxury event florist, has completed a high-profile floral commission for Unilever’s FIFA World Cup 2026 activation at The West Hollywood EDITION hotel. The centerpiece of the event was a custom two-foot soccer ball crafted entirely from fresh flowers, designed to capture the energy of the tournament.
The commission comes at a landmark moment for Los Angeles, one of the host cities for the FIFA World Cup 2026. As an official sponsor of the tournament, Unilever activated more than 35 of its personal care brands, including Dove and Degree, across North America. For its West Hollywood event on June 23, 2026, the company turned to Flower Gypsies to deliver floral design that matched the occasion.
“When a global brand brings the World Cup to Los Angeles, the design has to rise to the occasion,” said Gabby LaRussa, owner and lead designer of Flower Gypsies. “Our team loved the challenge of translating the spirit of the tournament into flowers. The two-foot soccer ball became the piece everyone gathered around, and that is exactly what great event florals should do.”
Beyond the sculptural soccer ball, Flower Gypsies produced bespoke floral arrangements styled to complement the venue and the campaign, along with full on-site installation at The West Hollywood EDITION. Such sculptural pieces are a hallmark of the studio’s custom installations work, where flowers are engineered into three-dimensional forms that serve as focal points for events and social media.
Founded in 2013, Flower Gypsies has spent more than twelve years creating florals for corporate events, brand activations, and product launches across Los Angeles, Orange County, and beyond. The studio’s client roster includes global consumer brands, luxury hotels, film and television productions, and celebrity events. Every project is designed, built, and installed by the in-house team.
Brands and event producers planning activations in California can explore the studio’s floral arrangements and custom installation services at flowergypsies.com. With the FIFA World Cup 2026 continuing across North America, the studio anticipates strong demand for tournament-themed and brand-led floral commissions throughout the summer.
The activation underscores how floral design can play a central role in major brand events, creating memorable visual moments that resonate both in person and online. For Unilever, the custom soccer ball served as a photo-worthy centerpiece that reinforced its sponsorship of the World Cup while aligning with the luxury setting of the EDITION hotel.
