FG Brands, a self-care and wellness platform, has announced the rebranding of its LA Bikini franchise to Bare&Sol, effective June 1. The move marks a significant shift in the company’s strategy, positioning it as a leading beauty and wellness franchise opportunity with a focus on sugaring hair removal and airbrush spray tanning services.
The rebrand comes after years of growth and positive guest feedback, according to Jan Zalud, CEO of FG Brands. “When we acquired LA Bikini, we identified an opportunity to deliver a better consumer experience than traditional waxing salons,” Zalud said. “Customers have evolved and we have chosen to evolve with them. Based on consumer feedback and demand, we feel like the timing is right to challenge the traditional waxing salon experience and turn it into something much cooler, built for today’s discerning consumers.”
Bare&Sol now offers a unique combination of two high-demand beauty and wellness routines: expert hair removal using all-natural sugar paste and professional airbrush spray tanning, which is UV-free and customized by trained estheticians. This dual-service model creates two distinct revenue streams for franchisees, supported by a membership-driven approach. The company reports having performed more than one million Brazilian sugaring wax services to date.
The rebrand reflects changing consumer preferences, particularly among Millennials and Gen Z, who are increasingly ingredient-conscious and seeking personalized, non-transactional experiences. Traditional waxing salons have remained largely unchanged for decades, but Bare&Sol aims to challenge that status quo with a reimagined studio experience. New and future studios will feature a modern aesthetic with clean lines, warm textures, and a calming atmosphere, replacing the clinical feel often associated with hair removal.
“Destined to be an industry leading innovator, Bare&Sol has been reborn to capitalize on the brand’s promise – helping people feel powerful and confident in their own skin,” Zalud added. The rebrand is supported by a new brand identity, expanded service offerings, and an enhanced digital presence, including a new website at https://bareandsol.skin for memberships and guest appointments.
Bare&Sol is part of FG Brands, a self-care and wellness franchise platform that also includes Facial Collective. The company emphasizes strong unit-level economics for franchise owners and offers a co-located business model. For more information on becoming a franchisee, visit https://fgbrands.co.
The rebrand represents a strategic evolution for FG Brands, tapping into growing demand for specialized, membership-based beauty services. By combining sugaring and spray tanning under one roof, Bare&Sol positions itself as a full-service skin-wellness destination with strong growth potential in a consumer-driven sector.
