UNLOCKD Appoints Ancient Extracts UK Co-Founder to Board, Strengthening International Wellness Platform

UNLOCKD Inc., a public operating company focused on wellness and health technology brands, announced the appointment of Jamie Jarrett, co-founder of Ancient Extracts UK, to its board of directors, effective immediately. The move underscores the company’s expanding strategic relationship with Ancient Extracts UK as UNLOCKD pursues a long-term strategy of building a diversified international wellness platform through disciplined acquisitions and operational execution.

Over recent months, UNLOCKD and Ancient Extracts UK have been collaborating on ecommerce strategy, digital marketing initiatives, product sourcing, and commercialization efforts. Management believes these initiatives create opportunities to strengthen the company’s operating platform and support future growth, including further expansion of its international wellness portfolio.

Jamie Jarrett brings extensive experience in building direct-to-consumer wellness brands and ecommerce businesses. Prior to co-founding Ancient Extracts UK with Stephen Wycherley, he successfully built and exited several ventures across multiple industries. His focus in the past decade has been on ecommerce, digital advertising, customer acquisition, and wellness product commercialization.

Together, Jarrett and Wycherley have grown Ancient Extracts UK into an established wellness brand serving customers throughout the United Kingdom, offering functional mushroom products, botanical wellness solutions, and other health-focused consumer products. The business is currently generating approximately 72,000 pounds (roughly US$97,000) in monthly revenue, representing an annualized run rate of about 864,000 pounds (approximately US$1.16 million). The financial information is based on data provided by Ancient Extracts UK management and has not been audited.

Ancient Extracts UK projects that, with appropriate growth capital, it can scale to an annual revenue run rate of approximately US$5.0 million (about 3.7 million pounds) within the next 12 months. While management believes this objective is achievable, it is based on current assumptions, and actual results may differ materially.

“Jamie’s appointment to our Board reflects much more than the addition of an accomplished entrepreneur,” said John P. Gorst, CEO of UNLOCKD. “Our organizations have developed a strong working relationship, and we’ve been collaborating across multiple operational initiatives for several months. Jamie brings valuable experience building consumer wellness brands through disciplined ecommerce execution, digital marketing, and customer acquisition. His perspective will strengthen our Board as we continue executing our strategy of building a scalable international wellness platform focused on creating long-term shareholder value.”

Jarrett commented: “I’m honored to join the UNLOCKD Board of Directors at such an exciting time in the Company’s evolution. I look forward to contributing my experience in ecommerce, brand development, and consumer products as we continue pursuing opportunities for sustainable long-term growth.”

Management believes that expanding the board with experienced entrepreneurs and operators who have successfully built consumer brands enhances the company’s ability to identify, evaluate, acquire, and commercialize complementary wellness businesses. UNLOCKD intends to continue pursuing strategic opportunities that broaden its operating platform, expand international relationships, and strengthen commercialization capabilities.

For more information, visit www.unlockdinc.com.

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