Website Rental Coaching (WRC), a digital education company founded by entrepreneur Luke Van Der Veer, has announced the expansion of its local search engine optimization (SEO) training program to 14 countries as of July 2026. The program now supports 467 students in markets including Australia, Canada, Ireland, Germany, New Zealand, Norway, Singapore, Sri Lanka, Switzerland, the United Kingdom, Vietnam, Sweden, Indonesia, and France.
The training focuses on the “Rank and Rent” business model, where participants learn to build digital assets, optimize them to rank highly on Google for local service searches, and route the resulting organic leads to local business owners. According to Van Der Veer, the underlying SEO principles apply universally wherever Google operates, making the skill set deployable in virtually any market worldwide. “I’m teaching a skill that can be applied in so many ways,” said Van Der Veer. “When you know how to do local SEO well, you can generate customers for any business.”
Students are applying these strategies to generate recurring revenue streams through website rentals, negotiate revenue-share agreements, take equity stakes in local companies, or even acquire and scale existing businesses. The expansion of the mid-to-high four-figure investment program comes alongside growing visibility for its founder. Van Der Veer’s lead generation strategies and transition from the corporate world have been featured in interviews on prominent entrepreneurship platforms, including Dropping Bombs with Brad Lea, The Side Hustle Show with Nick Loper, The Opportunity Podcast by Empire Flippers, and Entrepreneurs on Fire with John Lee Dumas.
As the program’s profile has risen, the company continues to focus on transparency and student results. Website Rental Coaching encourages prospective students to look past unverified online commentary and independently evaluate the curriculum’s potential to create predictable lead flow for local businesses. For more information about the training program, visit websiterentalcoaching.com.
The expansion underscores the growing demand for local SEO skills and the viability of the Rank and Rent model as a path to entrepreneurship. With Google’s dominance in local search, the ability to capture high-intent traffic and monetize it through partnerships with local service providers offers a scalable opportunity for students worldwide.
