Santos Muscle Nutrition, a Netherlands-based sports nutrition brand focused on muscle growth and athletic performance, announced plans to launch its products on Amazon in the United States, marking the next phase of the company’s U.S. expansion strategy. The move follows the brand’s recent entry into the U.S. market through OneLavi and is expected to make Santos products more accessible to athletes and fitness enthusiasts nationwide.
“Amazon represents an important milestone in our U.S. growth strategy,” said Mike de Groot, Founder of Santos Muscle Nutrition. “Our goal is to make Santos products easier for American consumers to discover and purchase while continuing to build our brand in one of the world’s most competitive sports nutrition markets.”
The initial Amazon lineup is expected to include three flagship products: Santos Muscle Nutrition Cookies & Cream Whey Protein (900g), a premium whey protein formula featuring a rich flavor and smooth mixability; Santos Muscle Nutrition Creatine Monohydrate, a premium-quality creatine formula designed for structured training routines; and Santos Muscle Nutrition Pre-Workout in Bubblegum Flavor, developed to support energy, focus, and workout performance.
Amazon has become one of the leading destinations for sports nutrition products, providing consumers with convenient access to trusted domestic and international brands. The upcoming launch represents another step in Santos Muscle Nutrition’s long-term strategy to establish a broader retail presence throughout the United States.
“We’re taking a measured approach to entering the U.S. market,” de Groot added. “Launching on Amazon will help introduce Santos Muscle Nutrition to more athletes while supporting our continued expansion across additional retail channels.”
The planned Amazon launch builds on Santos Muscle Nutrition’s ongoing expansion efforts, which recently included the company’s first U.S. retail availability through OneLavi. Additional retail announcements, including future availability through Walmart.com, are expected as the company continues expanding its U.S. distribution network.
Santos Muscle Nutrition is a Netherlands-based sports nutrition company focused on developing supplements intended to support structured fitness routines, muscle development, and consistent training habits. The company offers a growing range of products and plans continuous expansion based on consumer interest and performance trends. The U.S. launch on Amazon is expected to significantly increase the brand’s visibility and accessibility in the competitive American sports nutrition market.
