Shelly Group SE, a provider of IoT and smart building solutions based in Sofia, Bulgaria, has announced the exercise of a Call Option to acquire the remaining 24% stake in its Slovenian subsidiary Shelly Tech (previously GOAP d.o.o.). The move, disclosed on July 28, 2026, marks the final stage of a process initiated in January 2023 when the Option Agreement was first signed.
The total purchase price for the 24% stake is EUR 948,939.02, calculated according to the terms of the Option Agreement. The transaction is subject to further procedural steps expected to be completed in the coming weeks. Following the acquisition, Shelly Group will hold 100% ownership of Shelly Tech, strengthening its operational control in the region.
Shelly Tech, based in Nova Gorica, Slovenia, specializes in IoT and automation solutions. The subsidiary has been integral to Shelly Group’s expansion in Central and Eastern Europe. By fully integrating Shelly Tech, the company aims to streamline operations and enhance its product development capabilities.
The acquisition underscores Shelly Group’s strategy to consolidate its subsidiaries and maximize synergies. The company, known for its asset-light production model and cloud-based revenue streams, has a strong presence in over 100 countries. Its products enable remote control, automation, and energy management for both DIY enthusiasts and professional users.
Shelly Group SE is listed on the Bulgarian Stock Exchange and the regulated market (Prime Standard) of the Frankfurt Stock Exchange under ticker SLYG, and is included in the SDAX index. The company’s commitment to innovation and interoperability positions it well in the growing IoT market. Further details about the acquisition are available on the corporate website at corporate.shelly.com.
This full acquisition is expected to enhance Shelly Group’s ability to deliver integrated smart building solutions, leveraging Shelly Tech’s expertise in automation. For investors, the move signals a clear focus on operational efficiency and market expansion.
