KeyCrew Media, a real estate analytics and media network, has named Pearl as a KeyCrew Verified Expert. Pearl will contribute market intelligence and expert analysis on home performance data, real estate transparency, and the evolving standards shaping how buyers, agents, and homeowners evaluate residential properties across the U.S.
KeyCrew Verified Experts are carefully selected as prolific market trend authorities who demonstrate exceptional insight and expertise in their fields. These distinguished professionals and organizations regularly provide market insights, expert perspectives, and forward-looking analysis to help audiences navigate complex industry landscapes.
Pearl is the nation’s first independent standards and ratings organization for residential home performance. Since its founding, the company has built a comprehensive data platform that rates every home on a 1-to-1,000 scale across five pillars of home performance (Safety, Comfort, Operations, Resilience, and Energy), capturing what it is actually like to live in a home, beyond price, location, and curb appeal. Pearl has earned Inman’s Best in PropTech Award in the Sustainability & Climate Resilience category and holds B Corporation certification.
Every single-family home in the U.S. already has a Pearl SCORE™ – a standardized, transparent picture of how a home performs that buyers, homeowners, real estate professionals, contractors, and public-sector partners can all use at the point of transaction. Pearl partners with state energy offices, nonprofit organizations, and leading real estate platforms to make home performance a mainstream consideration in how homes are bought and sold.
Pearl’s areas of expertise include home performance data and standards, real estate transparency and market readiness, PropTech innovation, agent education and adoption, and public sector and nonprofit partnerships. By leveraging technology platforms like the Pearl App and Pearl SCORE™ Report, Pearl surfaces and standardizes previously invisible home performance data.
This recognition from KeyCrew Media underscores the growing importance of home performance data in the real estate industry. As homebuyers and agents increasingly seek comprehensive information beyond traditional metrics like price and square footage, Pearl’s standardized ratings provide a valuable tool for decision-making. The collaboration between KeyCrew and Pearl is expected to accelerate the adoption of home performance transparency in real estate markets nationwide.
The implications are significant: with every U.S. single-family home already rated, Pearl’s data can empower consumers, inform policy, and drive market efficiencies. For real estate professionals, integrating home performance data into listings and client conversations can differentiate services and meet evolving buyer demands. For public sector entities, partnerships with Pearl can support energy efficiency initiatives and rebate programs, aligning with broader sustainability goals.
As the real estate industry continues to evolve, the integration of such data standards represents a shift toward more informed and transparent transactions. KeyCrew Media’s endorsement of Pearl as a Verified Expert signals a recognition of the value that home performance data brings to the market.
