MRH Switzerland AG, the hotel division of AEVIS VICTORIA SA, reported continued growth in the first half of 2026, even as the Swiss hotel market experienced a slight decline. The company’s consolidated revenue rose by 1.0% to CHF 104.9 million, driven by increases in both accommodation and food and beverage segments. Accommodation revenue reached CHF 61.5 million, up from CHF 60.9 million in the prior year, while food and beverage revenue grew to CHF 38.0 million from CHF 37.7 million.
According to provisional data from the Federal Statistical Office (FSO), the Swiss hotel industry recorded 16.2 million overnight stays between January and May 2026, a 0.3% decrease compared to the same period in 2025. The second estimate for June 2026 indicates a 2.2% decline in overnight stays, including a 4.6% drop in foreign demand. Based on these figures, the Swiss hotel market is expected to post a decline of approximately 0.7% for the first half of 2026.
In contrast, MRH outperformed the market with a 1.0% increase in revenue and more pronounced gains in its key performance indicators. The average room rate rose by 2.8% to CHF 651, and revenue per available room (RevPAR) increased by 3.2% to CHF 354. The occupancy rate remained virtually stable at 54.3%, indicating that the growth in RevPAR was primarily driven by higher room rates rather than increased occupancy. This reflects MRH’s ability to create value through strategic property positioning, pricing discipline, and the quality of its offerings.
The company also maintained strong operating profitability, with its EBITDAR margin expected to remain largely stable compared to the historically high level of 26.1% recorded in the first half of 2025. This stability was supported by an improvement in the food and beverage margin, which rose to 16.6% from 15.1%, as well as effective control of administrative, energy, and operational expenses.
MRH is now entering the second half of the fiscal year with confidence, following the completion of a major investment cycle in its properties. The company continues to focus on revenue quality, pricing discipline, and continuous improvement of operational performance, leveraging the synergy between AEVIS’s hotel portfolio and the expertise of Michel Reybier Hospitality.
The company remains attentive to changes in international demand, geopolitical volatility, and general economic conditions. For more information about MRH Switzerland AG and its portfolio, visit Michel Reybier Hospitality and AEVIS VICTORIA SA.
