ZUG, Switzerland – naoo AG (Dusseldorf: NAO; ISIN: CH1323306329), operator of an AI-powered social discovery platform, has announced the launch of naoo Sense 3, a completely rebuilt version of its AI-powered content feed. This new feed represents a significant upgrade to the platform’s recommendation system, promising to deliver more relevant and real-time content to users.
Unlike its predecessor, naoo Sense 3 reacts to each user in real time. The feed displays new content every time it is opened, adapting instantly as user behavior and interests evolve. This dynamic approach helps new users find relevant content faster, providing a personalized feed from the very first session, rather than showing the same generic content to everyone.
naoo Sense 3 is the first feed built end-to-end on naoo’s matured AI infrastructure. Since the launch of naoo Sense 2 in mid-2025, the company’s AI team has developed a full stack of infrastructure and products, including GAIA (scalable data and AI infrastructure), ModelKnife (a machine-learning framework for automated model training and real-time serving), and METIS (a real-time experimentation layer). These foundations support user-facing features like naoo Search, naoo Loops, and People Matching, which enable semantic, multilingual search, AI-driven video recommendations, and semantic matching with relevant people and communities.
A key feature of naoo Sense 3 is its continuous improvement capability. Using the METIS experimentation framework, naoo can run multiple versions of the feed algorithm simultaneously, measure their performance against real engagement signals, and roll out the most effective configurations with confidence. This ensures the feed continuously improves, rather than remaining static.
Dr. David Liu, Head of AI and Lead Data Scientist at naoo, commented: “naoo Sense 3 is a step-change in how our feed works – and the first feed we’ve built end-to-end on the AI foundation we’ve put in place over the past year. It brings together everything that makes naoo unique – interests, location, community and, increasingly, our business ecosystem – in real time, so users discover not only the content they love but also the local businesses, offers and point-earning opportunities around them.”
This launch marks a strategic milestone for naoo. A more relevant, fresher, and more personal feed is the engine that leading social platforms have used to deepen engagement, retain users, and grow audiences. By integrating this advanced feed technology into its local-discovery model, naoo aims to strengthen user retention and engagement, supporting sustained growth of its active user base. The phased rollout of naoo Sense 3 is planned for August 2026.
For more information, visit the original press release at NewMediaWire.
