JoySauce TV, the streaming network dedicated to American Asian stories and Asian pop culture, announced its official launch on Roku Channel on June 30, 2026. This move gives the network access to more than 100 million households, making it the most widely distributed TV network for AAPI content. It also marks the first time an AAPI-focused channel has been added to Roku’s platform.
The launch on Roku follows recent distribution deals with Amazon Prime Video and Plex, continuing JoySauce’s rapid expansion across North America’s largest streaming platforms. Viewers can now watch JoySauce TV for free on Roku, Amazon Prime Video, Plex, YouTube, JoySauce.TV, and mobile apps for iOS and Android.
Founded in 2020 by tech entrepreneur Jonathan Sposato, JoySauce was created to address a gap in media representation for American Asians. The network aims to celebrate the creativity and cultural influence of this community while appealing to a broad general audience. As Asian content gains global popularity, JoySauce has positioned itself as a unique platform that serves both underserved AAPI viewers and anyone interested in discovering fresh stories and perspectives.
The network’s expansion comes during a period of significant growth. Over the past year, JoySauce has broadened its distribution footprint, expanded its original programming slate, and forged new partnerships with creators and cultural organizations. Its original series “Jokes With JoySauce” has been submitted for Emmy consideration in the category of Outstanding Short Form Comedy, Drama or Variety Series.
JoySauce offers a growing library of original and acquired content, including scripted comedy, feature films, reality programming, documentaries, music, stand-up comedy, and community conversations. Highlights include “JoySauce Late Night,” the first-ever AAPI late-night talk show; “Team Tan,” which follows professional Chinese American race car driver Samantha Tan; and live cultural moments such as award shows and concerts. The network also features Asian cinema showcases, cult classics, Asian game shows, and anime and tokusatsu programming.
The Roku launch is a strategic step in reaching audiences where they increasingly consume content: on connected TVs in the living room. At a time when Asian and Asian American culture is enjoying unprecedented influence in mainstream entertainment, JoySauce is building a network that provides a platform for these stories.
“Five years ago, JoySauce started with a simple belief: American Asians deserve a much bigger stage,” said Jonathan Sposato, Founder and CEO of JoySauce. “Today, we’re building that big stage. Launching on Roku is another important step toward making Asian American stories available wherever audiences choose to watch.”
Brandon Ferguson, COO and CFO of JoySauce, emphasized the importance of building a sustainable media company. “Every new platform expands our reach, but it also strengthens the ecosystem we’re building around American Asian culture,” he said.
Narumi Inatsugu, Co-Founder and Chief Creative Officer, added, “The next chapter is ownership. Ownership of our stories. Ownership of our platforms. JoySauce isn’t simply a place where content lives. It’s a cultural engine where creators, audiences, and communities create momentum together.”
With additional programming announcements and platform expansions planned throughout 2026, JoySauce continues its mission of becoming the leading home for American Asian entertainment and culture.
