ICON Smile Studios, a Hampton Roads specialty dental group founded by Dr. Yugal Behl and Dr. Monika Madan, has opened two flagship campuses at 125 Independence Boulevard in Virginia Beach and 155 Kingsley Lane in Norfolk. These openings represent the organization’s most significant expansion and a new chapter in a legacy of specialty dental care in the region that dates back over six decades.
The new flagships consolidate the group’s specialty brands—Behl Orthodontics, Madan Periodontics & Implant Dentistry, and ICON Pediatric Dentistry—along with oral and maxillofacial surgery and sedation dentistry under one roof. This integrated model allows patients of all ages to receive coordinated, specialist-level care without being referred across multiple offices. According to the group, this reflects a broader shift in dentistry toward multidisciplinary practices designed to improve both patient experience and clinical outcomes.
Dr. Yugal Behl, founder of Behl Orthodontics and co-founder of ICON Smile Studios, emphasized the importance of accessibility: “For more than 20 years, my goal has been to bring specialist-level orthodontic and dental care to every family in Hampton Roads, no matter their zip code. These flagship campuses are the clearest expression yet of that vision—bringing together the specialties families need most, under one roof, in one visit.”
The orthodontic heritage of ICON Smile Studios traces back to 1960, when Fulton Orthodontics opened as one of the region’s pioneering practices. Albinder Orthodontics followed a decade later, and both—along with Virginia Beach Orthodontics—have since become part of the Behl Orthodontics network, which Dr. Behl has grown to seven locations since founding it in 2010. Dr. Behl completed his orthodontic specialty training at Boston University, where he also earned a Doctor of Science in Oral Biology. He is a Diamond Invisalign provider and completed an Executive MBA at William & Mary’s Raymond A. Mason School of Business in 2026.
Dr. Behl stressed the importance of honoring the past while looking forward: “Every practice we’ve had the honor of building on has its own story and its own patients who trust us with their care. Our job isn’t to replace that legacy—it’s to invest in it, modernize it, and make sure it’s still here serving Hampton Roads families 60 years from now.”
The campuses are designed to eliminate the need for patients to navigate multiple offices. Dr. Monika Madan, periodontist and co-founder, explained, “Patients shouldn’t have to navigate five different offices to get the care their smile needs. When our specialists can collaborate under one roof, patients get better outcomes and a far less stressful experience—and that’s exactly what these new flagships are built for.”
These openings are part of a multi-year expansion plan. ICON Smile Studios intends to open a location in Hampton in 2027 and Williamsburg in 2028. “The next 60 years are about honoring the past while investing in the future,” Dr. Behl said. “That means developing exceptional leaders, advancing specialty dentistry and continuing to serve generations of Hampton Roads families—the same way Fulton Orthodontics and Albinder Orthodontics did for us.”
The group operates locations across Virginia Beach, Chesapeake, Suffolk, Hampton, and Yorktown, and now Norfolk. More information is available at iconsmilestudios.com.
