The Hinggan League Agricultural, Cultural and Tourism Consumption Carnival, themed “Taste the Best of Hinggan Discover the Grasslands in Beijing,” recently opened in Beijing, showcasing the region’s eco-friendly agricultural and livestock products. The event, which targeted buyers, cultural and tourism professionals, and media, featured industry stories, product tastings, business matchmaking, and the launch of cultural and tourism routes, highlighting the tangible results of Hinggan League’s efforts to leverage its pristine natural ecology, modern agricultural technologies, and full-chain industrial development.
The carnival placed a spotlight on Hinggan League’s beef cattle and rice industries, which attracted considerable attention from market players seeking exchanges and partnerships. Located in the golden latitude belt for agriculture and animal husbandry, Hinggan League has made coordinated plans for these two key industries, launching an industrial upgrade covering the entire value chain from breeding stock and forage to farming, processing, and branding.
In the beef cattle sector, breeding is considered the “chip” of the industry. Hinggan League has introduced national-level cattle breeding technology enterprises and established its first national-level bull breeding station, producing over 5.5 million doses of frozen semen from high-quality breeds like Simmental and Angus annually. The region has also improved its technical service system through a tiered extension-agent system and on-site guidance, helping herders adopt more scientific practices. Forage supply has been bolstered by the Forage Industry Processing, Logistics and Trading Park in Keyouzhong Banner, which processes crop straw into high-quality forage. Research teams have developed fermented feed using microbial fermentation technology, reducing daily feeding costs per head of cattle.
At the sales and branding end, Hinggan League’s beef cattle industry is shifting from “selling live cattle” to “selling brands.” The region has cultivated large-scale meat processing enterprises, developed over 100 product categories for e-commerce and foodservice channels, and established a livestreaming e-commerce operations center, along with marketing centers and forward warehouses in the Beijing-Tianjin-Hebei region. The launch of regional public brands such as “Keyouzhong Banner Beef” marks the formation of a complete modern beef cattle industry chain.
Similarly, the rice industry’s development hinges on the full value chain from seed to table. The fragrant, glutinous, and sweet taste of Hinggan League rice comes from its clean water, clean soil, and clean air. Local research teams have spent over 30 years breeding and have independently developed and registered 21 high-quality rice varieties, helping thousands of farming households increase incomes. Farming methods are also evolving: in Duerji Town, Keyouzhong Banner, cooperatives have adopted a model of “unified planting, unified processing, and unified sales,” developing their own brands and securing reliable sales channels through contract farming and online/offline sales. In Zhalaite Banner, entrepreneurs introduced integrated fertigation technology using drip irrigation beneath plastic film, enabling rice to be grown on “dry land” and saving 700 cubic meters of water per mu. As rice enters the critical field management period, agricultural technicians and farmers are conducting scientific foliar nutrient supplementation, applying nitrogen fertilizer appropriately, and monitoring for pests to ensure stable high yields.
The cattle and rice industries are part of a coordinated strategy under Hinggan League’s overall planning. For instance, the concentrated beef cattle breeding and finishing base in Zhalaite Banner has brought in a state-owned enterprise to operate the facility, increasing collective village income. Meanwhile, 38 enterprises authorized to use the “Hinggan League Rice” brand have adopted the nine standards established, driving the brand value beyond RMB 31 billion.
This transformation from selling raw grain and live cattle to selling brands and quality has turned Hinggan League’s ecological advantages into industrial strengths and resource advantages into greater income for local communities, making “cattle and rice” a solid pillar of prosperity.
