ORGANA International is preparing to present its growing wellness portfolio, including a new Mineral Shots retail display, at the upcoming ECRM Vitamin, Weight Management & Sports Nutrition Session, scheduled for September 14-17 in Palm Beach Gardens, Florida. The event provides a platform for brands to connect with major health, specialty, food, drug, and mass retail buyers through scheduled meetings focused on product discovery and new retail opportunities.
CEO Larry Mills expressed enthusiasm about the session, noting, “We’re excited about ECRM because it gives us an opportunity to sit down with buyers from some of the most important retail channels in the country and show them what makes ORGANA different.” He added, “We’ve spent decades building the brand and developing natural wellness products, and we’re looking forward to introducing both ORGANA and new concepts like Mineral Shots to retailers.”
The new ORGANA Mineral Shots are designed with retail in mind. The individual bottles are packaged in a colorful countertop display that provides a highly visible presentation, making it easy for shoppers to discover the product. The packaging prominently identifies Mineral Shots as all-natural and caffeine-free, offering consumers another option for convenient mineral nutrition without caffeine.
“We wanted something that wasn’t only convenient for consumers but also made sense at retail,” Mills said. “The display gives retailers a simple way to introduce Mineral Shots while making the product highly visible to shoppers.”
Founded in 1997, ORGANA International has built its portfolio around plant-derived minerals and natural wellness formulations. Its products include Fulvic Acid Trace Mineral Drink, Liquid Oxygen, Essiac Tea, Mineral Shots, magnesium creams, and other wellness formulations. The company’s participation at ECRM comes as ORGANA continues to pursue broader U.S. distribution while building awareness of its products among consumers and retailers.
“There’s tremendous interest in natural wellness, but retailers are also looking for products that can stand out and make sense within their stores,” Mills added. “We’re excited to bring the ORGANA story to ECRM and explore where we can go next.”
Consumers can explore and purchase ORGANA products through the company’s Amazon storefront and on OneLavi.com. To learn more about the company’s wellness philosophy, visit organa.net.
The ECRM session offers ORGANA a strategic opportunity to highlight its unique product offerings and retail-friendly displays, potentially leading to expanded distribution and increased consumer access to its natural wellness products.
