As India’s streaming market becomes increasingly crowded, content security has emerged as a critical differentiator. Lionsgate Play Asia, the premium streaming service known for its mix of Hollywood blockbusters and regional originals, has announced a partnership with NAGRAVISION to deploy NAGRA Multi-DRM, a core solution within the NAGRA Venturi ecosystem. The move aims to safeguard the platform’s expanding content library and subscriber base against the growing threat of piracy.
India is one of the world’s most dynamic streaming markets, but it also faces sophisticated piracy operations that threaten premium content and revenue. By integrating NAGRA Multi-DRM, Lionsgate Play gains studio-grade protection across its OTT service, reducing exposure to illegal distribution while simplifying compliance with studio requirements. The solution also provides a foundation for future security enhancements through the NAGRA Venturi ecosystem, which offers intelligence-driven security capabilities designed to identify, prioritize, and respond to emerging threats.
“Protecting the premium stories and entertainment we bring to our subscribers is fundamental to our growth as an OTT platform,” said Rohit Jain, Founder at Lionsgate Play Asia. “Partnering with NAGRAVISION gives us a scalable, future-ready solution that not only safeguards our content across devices but also gives us the flexibility to evolve as piracy tactics continue to change. NAGRA Multi-DRM, backed by the NAGRA Venturi ecosystem, provides the long-term foundation we need to protect our content, strengthen trust with our subscribers, and deliver a seamless viewing experience.”
NAGRA Multi-DRM is designed to deliver security that protects revenue and enables growth through scalable protection across devices and platforms. For Lionsgate Play, it will help identify and mitigate illegal distribution earlier in the value chain while strengthening control over content usage. This proactive approach is essential for preserving brand value and audience trust in a market where subscribers have high expectations for both content quality and accessibility.
Morten Solbakken, Executive Vice President and COO of NAGRAVISION, emphasized the strategic importance of the partnership. “Lionsgate Play is a premium service with a strong and growing audience in India. By deploying NAGRA Multi-DRM and gaining access to the broader NAGRA Venturi capabilities, Lionsgate Play is taking a strategic approach to content security that helps protect premium content, preserve revenue, strengthen studio and distribution partnerships, and support long-term growth. This partnership also underscores NAGRAVISION’s continued expansion in high-growth streaming markets and its commitment to helping content owners and service providers turn security into a value driver, not just a line of defense.”
The collaboration comes at a time when Lionsgate Play is expanding its footprint across eight Asian markets, reaching over 40 million viewers in India. The platform operates under a multi-year licensing agreement with Lionsgate, offering a diverse content library that includes franchise blockbusters and awards-circuit hits. With distribution partnerships spanning Bharti Airtel, Prime Video Channels, Tata Play Binge, Jio FTTH, Apple TV+, Amazon Firestick, Watcho, BSNL, and various OEMs, the platform is well-positioned to capitalize on the growing demand for premium streaming content.
For NAGRAVISION, a Kudelski Group company, this partnership highlights its continued expansion in high-growth markets. The company’s NAGRA Venturi ecosystem, launched recently, offers a unified approach to content security, combining multi-DRM with advanced anti-piracy services. As streaming services face increasing pressure to protect their assets, solutions like NAGRA Multi-DRM are becoming essential tools for maintaining competitive advantage.
Industry observers note that content security is no longer just a technical necessity but a strategic business imperative. By investing in robust DRM solutions, platforms like Lionsgate Play are not only protecting their current operations but also laying the groundwork for future growth. The ability to adapt to evolving piracy tactics and comply with stringent studio requirements positions them favorably in a market where premium content is a key differentiator.
As the streaming landscape continues to evolve, the partnership between Lionsgate Play and NAGRAVISION serves as a reminder that behind every seamless streaming experience lies a complex ecosystem of security measures. With piracy threats growing more sophisticated, the importance of such collaborations cannot be overstated. For more information on NAGRAVISION and its solutions, visit nagra.vision.
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