Winning new customers is often a company’s top priority, but keeping them can be an afterthought. That oversight can be costly, as signs of a struggling relationship may go unnoticed until it’s too late. A new tool, Renewal Radar by Sighub, aims to address this by working within HubSpot to flag accounts that need attention before renewal.
Many companies use HubSpot to manage customer relationships, but renewal data can be scattered across deals, line items, quotes, and custom objects. While this information exists, it may not be effectively used to prompt timely action. The result is a disconnect: a company knows when a renewal is due but fails to act until the customer is already at risk.
Renewal Radar is designed as a lightweight layer on top of HubSpot, not a replacement for existing systems. It scans customer accounts, identifies the strongest renewal signal, and checks whether recent activity suggests the customer is already being engaged. If a customer appears to be slipping through the cracks, it surfaces the account and can create a task for the responsible team, with alerts resolving when the situation is addressed.
“Companies put enormous effort into winning new customers, but existing customers can become surprisingly easy to overlook once the deal is closed,” said Ulaş Arslan, founder of Sighub. “Customers notice that long before a renewal is officially at risk. We built Renewal Radar to help teams spot that gap while there is still time to do something about it.”
The approach is particularly aimed at Customer Success and RevOps teams that already manage customers in HubSpot but do not want to invest in a separate, enterprise-level customer success platform. By leveraging HubSpot’s existing data, Renewal Radar helps ensure that existing revenue receives the same attention as new pipeline.
For companies focused on growth, the uncomfortable question is not only how many new customers are being won, but whether the customers they already fought to win still feel like somebody is paying attention. Renewal Radar is available for HubSpot users through Sighub and the HubSpot App Marketplace. More information can be found at sighub.io.
By focusing on renewal signals within HubSpot, Renewal Radar helps teams prioritize customer retention, a critical factor in long-term revenue stability. In a competitive landscape where acquiring new customers is costly, retaining existing ones is not just good practice—it’s a strategic necessity.
