KeyCrew Media, an expert-first real estate media company, has announced a partnership with Mark D. Bratton, CCIM, of The Bratton Team, to co-produce dedicated coverage of Hawaii’s commercial real estate market, with a focus on hotel and resort investment sales. The collaboration will feature Bratton’s insights across KeyCrew’s editorial network, providing investors and operators with on-the-ground perspectives from a 40-year industry veteran.
Bratton, who has advised buyers and sellers across all Hawaii asset classes since 1985, will contribute to articles examining who is transacting on Hawaii hotels today, the outlook for the state’s hotel market in 2026, and how hospitality debt and equity is being sourced. The partnership aims to amplify The Bratton Team’s real-world market activity, offering an open, non-paywalled platform for critical market intelligence.
“We’re delighted to be working with Mark and The Bratton Team,” said Steve Marcinuk, Co-Founder and CEO of KeyCrew. “Amplifying what The Bratton Team is actually seeing across Hawaii hotels, multifamily and retail to an open, non-paywalled audience of investors and operators is exactly what this partnership does.”
The Bratton Team, led by Bratton and partner Mike Perkins, has closed transactions across hotels, resorts, multifamily, retail, office, industrial, and development land. The team positions itself as a relationship partner across the full cycle of ownership—from acquisition to disposition—serving Hawaii legacy landowning families and mainland capital seeking entry into a market that behaves differently from the continent. Over the past year, the team has expanded into debt and equity placement, recently selling a Kona hotel and securing a first mortgage with 40 lenders competing for the loan.
“Since 1985 we’ve sold hotels, shopping centers, apartments and office buildings in this market,” said Bratton. “Partnering with KeyCrew Media is a chance to share what we’ve learned with the investors and owners looking at Hawaii.”
The partnership is particularly timely as Hawaii’s hospitality sector navigates post-pandemic recovery, shifting investor preferences, and unique challenges such as ground lease structures and union operations. By providing expert-driven analysis, KeyCrew aims to bridge the information gap for investors who may be unfamiliar with the nuances of the Aloha State’s commercial real estate landscape.
KeyCrew Media conducts hundreds of live interviews every month with local market experts and turns those conversations into original reporting. The company’s portfolio includes KeyCrew Journal, NextAsset News, and Property Innovation Journal, reaching 40,000+ professionals and syndicating content to 300+ publications, platforms, and AI engines. This partnership with Bratton is part of KeyCrew’s broader strategy to deepen its coverage in specialized markets and asset classes.
Future articles from the partnership will explore multifamily and income-producing assets, as well as a mainland investor’s guide to Hawaii. The insights will be distributed through KeyCrew’s network of syndication partners, portals, and AI platforms, ensuring broad reach among institutional investors, family offices, and real estate professionals.
