naoo AG, the operator of the naoo social media and commerce platform, announced on August 26, 2026, that its new product format, naoo Worlds, is gaining momentum with early growth signals. Since the launch of Worlds on the naoo Map in early July, the number of weekly active users has increased by 59%, and average app session length has grown by roughly 10%, according to the company.
Eight Worlds are currently live, with six more agreed and set to launch in the coming weeks. The first creators selected for naoo Worlds collectively command more than 3 million followers across their existing social media channels, providing a substantial pre-existing community that can be converted into naoo’s own ecosystem.
naoo Worlds is a new social media format that brings together creator content, communities, real-world places, and local businesses. Users can discover recommendations, content, places, and offers within a World, moving seamlessly between digital content and physical locations. The format aims to increase engagement by leveraging creator-driven communities that are thematically and geographically relevant.
The creator network of Kingfluencers, an influencer marketing platform acquired by naoo in 2025, plays a key role in the rapid expansion. Kingfluencers allows naoo to onboard suitable creators with existing communities for new Worlds and roll out the format city by city. This provides early operational evidence for the strategic rationale behind the Kingfluencers integration, as existing creator reach and relationships become directly usable for naoo’s core product growth.
The initial focus is on building high local density in Zurich, but the format is already expanding into other regions. Alongside planned Worlds in Basel and Bern, Gregs World in Lausanne marks the first World live in French-speaking Switzerland. Automatic translation of Worlds, posts, offers, polls, and games into each user’s device language provides the technical foundation for a rollout that spans language regions.
With the first businesses and exclusive offers now live within Worlds, naoo is connecting three central assets of the group: creators and their communities, the naoo platform, and businesses and offers from naoo Business. The goal is to convert existing social media reach into persistent communities within naoo and connect these with local discovery, offers, and real-world activation.
Dr. Thomas Wolfensberger, Founder and Strategic Advisor of naoo, commented: “The first weeks of naoo Worlds have been strategically very encouraging for us. We’re seeing demand from creators, rising usage, and the first businesses becoming part of these new communities. That’s exactly what our growth thesis is built on: naoo should be a platform where creators and businesses can build persistent communities and translate digital attention into real-world interaction. With Kingfluencers, we also have a unique network to scale this model.”
The early user signals support the central growth hypothesis behind naoo Worlds: creator-driven communities can increase engagement on the platform while creating new points of connection for businesses. As naoo continues to expand its ecosystem through proprietary creator-driven media formats, the company is positioning itself to drive both user growth and the broader rollout of naoo Business.
