YesAsia Holdings Limited (2209.HK), a leading e-commerce platform for Asian beauty and lifestyle products, announced its interim results for the six months ended June 30, 2026, showcasing record-breaking growth. Revenue surged 23.2% year-on-year to US$301.51 million, while net profit soared 30.0% to US$18.30 million, reflecting the company’s successful navigation of geopolitical and supply chain challenges.
The group’s gross profit grew 28.2% to US$93.98 million, with gross profit margin expanding to 31.2%. Operating profit increased by 30.1% to US$24.29 million, and net profit margin improved to 6.1%. Basic earnings per share rose to US4.39 cents from US3.43 cents in the prior year period.
These results were driven by robust global demand for K-Beauty products, particularly through the B2C platform YesStyle, which recorded revenue of US$215.07 million, up 30.5%, representing 71.3% of total revenue. The B2B platform AsianBeautyWholesale (ABW) contributed US$82.75 million, up 6.2%, accounting for 27.4% of total revenue.
A key strategic move was the opening of YesStyle’s first physical concept store in the San Francisco Bay Area, marking a significant step in the company’s online-to-offline (O2O) integration. This physical presence, along with activations like a Madrid café pop-up and Seoul’s Yesful Land events, generated millions of impressions, enhancing brand engagement and customer loyalty.
The company’s market diversification strategy proved effective in mitigating geopolitical risks. While the US remained the largest market, revenue from Europe and associated countries grew 22.1%, and Latin America saw a remarkable 178.4% increase. The Middle East also achieved steady growth of 33.4% despite regional tensions.
Investments in logistics infrastructure across Hong Kong, South Korea, the US, and Europe, along with automation technologies like AMRs, strengthened supply chain resilience. This agility allowed the group to absorb freight and fuel price spikes, keeping operating cost increases well below revenue growth. Freight cost as a percentage of revenue dropped to 19.0%.
Social media marketing remained a core strength, with an ecosystem of over 557,000 influencers generating US$85.70 million, contributing nearly 40% of YesStyle’s revenue. The enhanced brand exposure also catalyzed overseas B2B demand, with ABW Online’s average order size surging 38.6% to US$3,590.60.
Mr. Joshua Lau, Founder, Executive Director and CEO of YesAsia Holdings, commented, “K-Beauty remains on an upward trajectory as it becomes a mainstream player in the global beauty business. Looking ahead, we believe that there is ample room for growth for YesAsia Holdings in both the retail and wholesale spheres worldwide.”
The company continues to strengthen its competitive moat through AI-empowered customer services, agile supply chain, and O2O strategies, positioning itself for long-term value creation in a rapidly evolving market. For more information, visit the group’s official website at YesAsia Holdings.
