TAMPA, FL — A new social platform launching in Tampa Bay aims to address dating-app burnout by shifting the focus from romantic matching to shared activities. Single Social Club, created by professional matchmaker Felicity G. Morgan and technology lead Greg Miceli, removes swiping entirely and instead connects verified singles through small-group experiences based on common interests and availability.
The platform, which officially launches today, offers more than 157 activity options ranging from kayaking and pickleball to dining, trivia, and fitness. Members select activities they enjoy, indicate their availability and travel preferences, and the technology identifies overlapping schedules and interests to form groups of approximately six to eight people. “If you’re free Saturday from two to seven and somebody else is free from three to six, we don’t need six text messages asking, ‘What time works for you?'” Morgan said. “We already have the overlap. Now let’s find the other people who wanted to do the same thing.”
To protect privacy, members interact using code names like Bee, Fox, or Moon rather than full identities. A verification process is required before participation, though the platform acknowledges that no system can guarantee behavior. “We wanted people to have some breathing room,” Morgan said. “You don’t need to know someone’s entire dating résumé before you’ve even bowled a frame with them.”
The launch comes amid growing discussion of dating-app fatigue and viral formats like Pop the Balloon and Love Is Blind that highlight superficial judgments and unconventional connection methods. Morgan believes such trends reveal a broader issue: “We’ve gotten incredibly efficient at disqualifying each other. Sometimes we’re deciding what somebody isn’t before we’ve had an opportunity to experience who they are.” Single Social Club flips that sequence—activity first, person second, romance only if it develops.
The platform is not solely for those seeking relationships. It also targets individuals emerging from breakups, newly divorced parents, professionals with busy friends, and anyone taking a break from dating. “Sometimes you don’t need another date,” Morgan said. “Sometimes you need to go live. Go do something you’ve always wanted to try. Meet some people. Maybe you make a friend. Maybe you discover something about yourself. Maybe somebody catches your attention. And maybe nobody does.”
If mutual interest arises after an activity, members can privately indicate it, and the platform may recognize the connection. Morgan’s other business, Assured Matchmaking, can then optionally provide support. There is no public rejection or popularity counter. “The technology handles the coordination, finds the overlap and helps form the group,” Miceli said. “Then the real experience happens in the real world.”
Single Social Club is a web app accessible via browser, with an option to save to the home screen. While accessible beyond Florida, initial efforts focus on Tampa Bay. “I want to see Tampa Bay get out of the house,” Morgan said. “I want to see people trying things, meeting people and actually enjoying being single while they’re single.”
Introductory access is available for $1 for the first 30 days, after which membership renews at $20 per month for the Basic plan, including up to five activity opportunities monthly. Third-party costs are separate. For more information, visit Single Social Club.
