Altify, the Strategic Revenue Execution system built natively in Salesforce, has announced its participation at Dreamforce 2026 with two exclusive opportunities for enterprise sales leaders: an invitation-only Agentforce Lounge and a featured fireside chat with CEO Patrick Morrissey on September 16, 2026. The events come as many enterprise sales organizations struggle to translate significant AI investments into measurable revenue outcomes.
The Altify Agentforce Lounge, running September 15 and 16 at the SPUR Urban Center, 654 Mission St, San Francisco, CA 94105, steps from the Moscone Center, is a private, invitation-only venue designed for senior sales leaders. It offers a quieter setting to recharge between conference sessions, explore Altify’s AI capabilities, and connect with peers facing similar challenges. The Altify executive team will be present throughout, including CEO Patrick Morrissey, CTO Toby Hottovy, Chief Sales Officer Skeet Alderson, and Chief Customer Officer Bob Slaby. Qualified enterprise sales leaders attending Dreamforce 2026 may request a lounge pass here.
On September 16 at 10am, Altify will host a fireside chat at the lounge featuring Morrissey and guest enterprise sales leaders. The discussion will examine the decisions that separate organizations achieving measurable AI-driven improvement from those applying new AI tools to unchanged processes, the practical realities of embedding AI natively inside Salesforce workflows, and what CROs and sales leaders should prioritize as they enter 2027 planning cycles. The session is open exclusively to registered lounge guests. Enterprise sales leaders attending Dreamforce may reserve a seat here; space is very limited.
“AI is everywhere in enterprise sales right now. But win rates are not climbing, forecasts are not getting more reliable, and most frontline reps are not working any differently,” said Patrick Morrissey, CEO of Altify. “The session on September 16 is about getting honest about why that is and what to do about it.”
Altify’s MaxAI provides enterprise sales teams with an AI execution layer designed to move strategy through to closed revenue. Built directly inside Salesforce rather than alongside it, MaxAI delivers real-time account intelligence, deal qualification guidance, relationship mapping, and pipeline discipline at the point of execution. MaxAI is purpose-built for enterprise sales organizations managing complex, multi-stakeholder deals where the distance between strategic intent and frontline execution is where revenue is lost. Attendees at the Agentforce Lounge will have the opportunity to see MaxAI running live inside Salesforce across both days of the event.
“Dreamforce brings together the world’s most forward-thinking enterprise sales leaders. We wanted to create a space away from the noise where those leaders can have the conversations that actually matter: how do you move from AI pilot to AI execution, and how do you make that change show up in your numbers,” said Nigel Cullington, CMO of Altify.
Altify is the Strategic Revenue Execution system built on 30 years of proven sales methodology, bringing structure, relationship intelligence, and account strategy into Salesforce so every seller runs the same proven process on every deal. Its always-on coach, MaxAI, delivers methodology-specific guidance inside Claude, Microsoft Copilot, ChatGPT, and Salesforce Agentforce. Customers include AWS, GE Healthcare, and T-Mobile. For more information, visit www.altify.com.
