True Nutrition Technology (TNT), a German sports nutrition brand with more than 500,000 customers, will attend the ECRM Vitamin, Weight Management & Sports Nutrition Session from Sept. 14-17 in Palm Beach Gardens, Florida, aiming to build new retail relationships and accelerate its U.S. expansion.
The session connects brands with category buyers from various retail channels through scheduled business meetings. TNT Managing Director Markus Himmelstoss will introduce retailers to the company’s German roots and its sports nutrition portfolio designed for athletes and active consumers. “For us, ECRM is about building relationships and finding the right retail partners for the next stage of TNT’s growth in the United States,” Himmelstoss said. “We’ve built a strong customer base in Germany and Europe, and we’re excited to sit down with U.S. retailers, learn more about what they’re looking for, and show them what TNT can bring to their sports nutrition assortment.”
TNT’s U.S. expansion is already underway. Its products are available through Amazon and OneLavi, giving the company an established online presence as it seeks to enter additional retail channels. Moving from e-commerce to broader retail distribution is a key next step for the brand. “The U.S. sports nutrition market is extremely competitive, but that’s also what makes the opportunity so exciting,” Himmelstoss said. “American consumers have tremendous choice. We believe TNT’s combination of German product development, quality, and a brand built around serious performance gives us something distinctive to bring to retailers.”
TNT’s portfolio covers several areas of sports and performance nutrition, offering retailers products for different consumer needs. The U.S. lineup includes Creapure Creatine Monohydrate, CLEAR WHEY protein isolate, Synapsensause Pre-Workout, and Game Changer, a carbohydrate and electrolyte formulation. Rather than focusing on a single product at ECRM, TNT plans to discuss its broader brand and how individual products might fit into different retail assortments. “We don’t expect every retailer to be looking for exactly the same thing,” Himmelstoss said. “That’s one of the advantages of having a broader portfolio. These meetings give us the opportunity to understand each retailer’s priorities and discuss where TNT may be the best fit.”
TNT has built a customer base of over 500,000 consumers while establishing itself in Germany’s competitive sports nutrition market. Its U.S. expansion aims to build on that foundation while adapting to American retail. For Himmelstoss, the ECRM meetings are a chance to advance that effort through direct talks with retail decision-makers. “We’re not starting from scratch. We know who we are as a brand, we know our products, and we’ve spent years building trust with consumers,” Himmelstoss added. “Now we’re looking forward to introducing TNT to more U.S. retailers and finding partners who see the same opportunity we do.”
Founded in Germany by former athletes Michael Weigl and Markus Himmelstoss, TNT has produced premium supplements under strict German quality standards since 2012, with every product independently lab-tested for safety, purity, and transparency. The company’s core lineup includes Creatine Monohydrate with Creapure, CLEAR WHEY Protein, and Synapsensause Pre-Workout—three performance-focused supplements used by athletes to support strength, recovery, energy, and training intensity. TNT also develops advanced protein blends and vegan formulations, positioning itself as a brand built on German precision and a mission to deliver high-quality nutrition globally.
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