The Honorable Mark L. Madrid, former U.S. Small Business Administration Associate Administrator and Founder & CEO of Breakthrough Mavens, LLC, has entered a strategic partnership with Latinhub TV, a new AI media company. The collaboration names Madrid as Latinhub Chief Sports & Small Business Ambassador and Advisory Board Member, integrating his entrepreneurship platform, relationship capital, and AI and media portfolio into Latinhub’s global expansion.
“Visibility is valuable. Enterprise is transformational,” Madrid said. “This partnership is about converting trusted relationships, powerful stories and emerging technology into opportunity at scale.” The announcement was made at an Austin event that also launched Madrid’s new books, The AI Transformation and DISCIPLINE-Don’t Get Hung Up on the Word!
The Austin premiere featured the world premiere of Markitos For the People, Madrid’s AI-powered digital twin, produced as a microdrama by Steve Mudd, CEO of Talentless AI. The series translates Madrid’s “white-collar experience and blue-collar DNA” into an AI-enabled storytelling format built for media expansion and brand activation, and debuted on Latinhub TV, which also launched Saturday.
“Markitos is a sample of the microdrama production we can do with artificial intelligence,” said Eduardo Velasco, CEO of Latinhub TV. “The alliance connects Madrid’s ecosystem—Breakthrough Mavens, Self-Fueling Excellence™, and Small Business is BIG Business—with Latinhub TV’s media infrastructure. This collaboration transforms ideas into content, content into activation, and activation into enterprise.”
Austin began a three-city run continuing September 13 in Las Vegas and culminating in Washington, D.C., as Madrid—Economic Architect for America’s Next 250—works to keep entrepreneurs central to the nation’s competitiveness ahead of the 250th anniversary: Human Capability, Technological Adoption, Economic Prosperity, Global Reach.
Latinhub TV, by Agentic TV, is described as one content engine monetized on every screen the Hispanic audience touches—Roku & OTT, in-store DOOH, web, mobile and social—including Bodegas TV, its NYC-branded point-of-sale network. More information is available at latinhub.tv and bodegas.tv.
Madrid, a bestselling author, serves as Entrepreneur-in-Residence at NMSDC, Senior Executive Advisor to First National Bank of Bastrop (Texas), and Chief Sports & Small Business Ambassador for Latinhub TV. He is the creator of Self-Fueling Excellence™ and host of Small Business is BIG Business with Mark L. Madrid, streaming on Roku and Amazon Fire and distributed across major podcast platforms. His books The AI Transformation and DISCIPLINE are available at marklmadrid.com.
The partnership signals a broader push to leverage AI and media for entrepreneurial growth, positioning Madrid and Latinhub TV at the intersection of technology, storytelling, and economic development as the nation approaches its semiquincentennial.
