Real estate agent Kristin Egmont, who has over 20 years of experience in Fairfield and New Haven County, Connecticut, is achieving faster sales and higher prices for her sellers by treating a listing launch like a product campaign. Her approach synchronizes marketing efforts within a 48-hour window to generate momentum and urgency among buyers.
Egmont’s pre-launch process begins well before photography. She walks each property to stage rooms, identify clutter, and flag repairs that might surface during inspections. For vacant homes, she brings in a stager; for occupied ones, she works with sellers to declutter and reposition furniture for optimal showing. Photography follows, along with a social media walkthrough video designed to evoke an emotional response. Some listings also feature virtual staging and 3D virtual tours to help remote buyers experience the home before scheduling a visit.
Critically, Egmont reaches out to her agent network before the listing goes public. “I’m getting in touch with my network of agents I know, even before it hits the MLS, so they know of the property and may have buyers interested from the get-go,” she said. This pre-marketing ensures interested eyes are already on the property before it appears on the multiple listing service.
When the listing goes live, everything hits at once: the MLS listing, targeted social media campaigns, emails to agents, outreach to active online buyers, and print pieces for the surrounding neighborhood—all timed to land within the same two-day window. The neighborhood outreach is often underestimated, Egmont notes, because a meaningful share of buyers come from people already living nearby, whether upgrading, downsizing, or buying for family members who want to stay close. The launch sequence is deliberate: coming soon on Monday, appointments available from Thursday, open houses on Saturday and Sunday. By the following Monday, she typically has enough offers to work with. “I’d rather sell it in one weekend,” she said. “And the seller would rather I sell it in one weekend.”
Not every home sells in the first week. When a listing stalls, Egmont diagnoses the issue by examining three buckets: price, presentation, and exposure. If showings are low and online views are weak, the problem is likely exposure, and the answer is relaunching the marketing push. If buyers are coming through but not making offers, presentation—staging, photos, or in-person showings—is usually the culprit. If feedback consistently circles back to value, the conversation shifts to price. “I sit down with the seller and walk through exactly what the data is telling us, and then we adjust all together instead of just wasting time,” she said. “Price, presentation, exposure – it’s usually one of those three things.”
The key, she emphasizes, is comparing the home to what has actually sold and gone pending since the listing launched—not just what else is active on the market. That’s the real comparison set and the most honest read on where the home stands. For sellers in Fairfield and New Haven County considering a listing, full details on Egmont’s approach are available on her seller process page.
