KeyCrew Media, an expert-first real estate media company, has named Jesse Sasomsup, founder of Earnest Holmes Property Management, as an Expert Source on Los Angeles landlord-tenant law, accidental landlords, and the choice between self-managing and hiring a property manager. The recognition is based on Sasomsup’s experience serving property owners across the Los Angeles region. He joins KeyCrew’s growing roster of expert sources across hundreds of markets worldwide.
Through the partnership, KeyCrew’s team will collaborate with Sasomsup to produce dedicated thought leadership and market insights on Los Angeles property management. These will be published across KeyCrew Media’s portfolio of publications and distributed through its network of syndication partners, portals, and AI platforms. The collaboration aims to provide an open audience of owners and investors with practical perspectives on the challenges and decisions facing Los Angeles landlords.
Steve Marcinuk, Co-Founder and CEO of KeyCrew, said, “We’re excited to be working with Jesse and Earnest Holmes Property Management, and putting his read on what Los Angeles landlords are actually dealing with in front of an open audience of owners and investors is exactly what this partnership does.”
Sasomsup founded Earnest Holmes Property Management in 2015 and has since built the firm into a full-service property manager serving single-family, condo and multifamily owners across the Los Angeles area. The company guides clients from initial listing through leasing, day-to-day management and move-out. Sasomsup has also written on property management and small-business ownership as a Forbes Business Council contributor.
“Most of the landlords I work with never planned on renting out a property — they inherited a house, took a job out of state, or outgrew their home, and now they own a valuable asset,” Sasomsup said. “Partnering with KeyCrew is a chance to help owners understand what they’re actually dealing with before they make a costly mistake.”
Coverage is already underway. KeyCrew’s first articles with Sasomsup examine what it means to become an accidental landlord in Los Angeles, including the tax questions that arise when renting out a home from out of state, the difference between an equity market and a cash-flow market, and how the region’s landlord-tenant law continues to shift. Upcoming articles will address the true cost of self-managing versus hiring a property manager, and the multifamily investment side of the business.
Sasomsup’s areas of expertise include first-time landlords in Los Angeles, guidance for owners who became landlords by circumstance rather than by plan, Los Angeles landlord-tenant law, the self-managing versus hiring a property manager decision, and multifamily and investor-owned property considerations such as insurance, liability and management for larger portfolios.
Earnest Holmes Property Management is a full-service property management company serving single-family, condo and multifamily owners across the Los Angeles area. Founded by Sasomsup, the company handles the property lifecycle from marketing and tenant screening through leasing, day-to-day management and move-out, with a focus on guiding first-time and out-of-state landlords through California’s landlord-tenant law. More information is available at theearnesthomes.com. KeyCrew is an expert-first real estate media company that conducts hundreds of live interviews every month with operators and expert sources who shape local markets. Its editorial staff turn those conversations into original reporting published, syndicated, and amplified across hundreds of markets. KeyCrew’s properties include KeyCrew Journal, NextAsset News, and Property Innovation Journal. KeyCrew Media reaches 40,000+ professionals and investors and syndicates content to 300+ publications, platforms, and AI engines. More information is available at keycrew.co.
